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How to Maximize New App Users and Minimize Acquisition Cost
CLIENT GOAL Because the clients local search and recommendation app is relevant to most mobile users, the goal was to reach as many users as possible on Android devices during key moments that mattered most to engagement (ex. searching for restaurants). Equally important was to drive its engagement cost below other media channels such as…
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How Rappi became the Super App of Millions of New Users in LATAM
Rappi is a Colombian Unicorn boasting growth rates of 30% month over month. Their name, which comes from the Spanish word fast, is a leading on-demand delivery app in Latin America. This full service or “deliver-anything” app works like a digital personal assistant that connects users looking for a wide variety of things: from food…