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OTTO increases number of installs by 10X YoY with DT DSP, hitting CPO goals
COMPANY OVERVIEW OTTO is one of the most successful e-commerce companies in Europe and Germany’s largest online retailer for furniture and home furnishing products. In the 2021/22 financial year, OTTO achieved a turnover of 5.1 billion euros. OTTO is a member of the Hamburg-based, multinational Otto Group. THE CHALLENGE OTTO is seeking to expand programmatic…
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Top Shopping App Grows Its App Users by 414%
OVERVIEW This top five fast-growing shopping app is vying to be the second or third, trillion-dollar-a-year marketplace using a combination of tech, advertising and discounting strategies. The app currently supports over one million merchant partners, 200 million products, and over 300 million users. THE CHALLENGEHow to reach the right potential app users, at scale, and…