Digital Turbine and Razer – Getting Serious About Gaming
If you are serious about gaming, you’ll
know that everyday devices are just not up to scratch when it comes to the
latest gaming releases. Gaming PCs are the Formula 1 race cars of the computer
world, souped-up to ensure maximum efficiency and ultra-fast gameplay. So when
a gamer goes mobile, they’re not going accept just any old smartphone to get
their game on.
Enter the Razer Cortex Mobile Platform – delivering an enhanced mobile gaming
environment designed by gamers for gamers.
#1 Lifestyle Brand for Gamers
Razer is the #1 lifestyle brand for gamers.
The Razer brand incorporates laptops,
mobile devices, software, and a wide range of accessories all designed and
optimized with the specific needs of the gamer in mind.
Gaming is a serious business. If you want
to know just how serious Razer is about gaming, you just need to look at the
93% of Razer peripheral owners play mobile
games compared to just 59% of the general online population. Of these Razer
mobile gamers, 59% spend money on games compared to just 26% of mobile gamers
using other devices.
If you are in the business of marketing
gaming apps, Razer’s Cortex Mobile Platform should be on your radar.
is the Razer Cortex Mobile Platform
The Razer Cortex Mobile Platform is a
one-stop Android games client, designed to enhance the mobile gaming
experience. The platform recommends new apps, organizes the games already
installed on your phone, launching them quickly, and optimizing settings across
The Cortex Mobile Platform also rewards
gamers for playing games with loyalty points called Razer Silver, which can be
exchanged for gamer gear and accessories.
Turbine and Razer Play Together
Digital Turbine and Razer have recently announced a partnership designed to make it easier for app developers to put their games in the hands of serious gamers.
The partnership enables Digital Turbine to
curate app recommendations to users of Razer Cortex Mobile-enabled smartphones.
Speaking to journalists about the partnership, Quyen Quach,
Senior Director for Mobile Software at Razer, said: “Digital Turbine’s platform
provides an uninterrupted, and frictionless way for our end users to discover
new apps. Mobile gamers are seeking the best way to manage and discover
high-performance mobile games and that’s why Razer Cortex Mobile is focused on
a curated gamer experience.
“We have created a unique ecosystem geared towards demanding
gamers. We are dedicated to providing our users with the best experience on
high-quality devices that offer the latest app titles, so our customers stay on
the cutting edge. Through this partnership, we can expand app distribution
capabilities to serve the breadth of needs of our customers.”
Affluent, Ad-Friendly Audience
The gaming community does not just provide a
desirable target audience for games developers. High-end gamers, like those
plating on Razer powered devices are affluent and brand loyal — making the
environment very attractive to a wide range of advertisers.
Matt Tubergen, EVP of Digital Turbine Media,
said: “We are excited to partner with Razer to power curated app
recommendations to users of Razer Cortex Mobile-enabled smartphones. Razer is a
leader in delivering high-end devices that are specially designed for this
unique audience. This monetization-friendly mobile gaming segment continues to
grow double digits around the world, strategically expanding the markets we
serve to a more diverse global market footprint.”
To learn more about reaching gamers on the
Mobile Platform across multiple international markets (including the US, UK, Singapore,
Taiwan, Indonesia, Thailand, Philippines, and Hong Kong) contact us today to
speak to one of our gaming app marketing experts.