Best advertising channels for apps
Incentivized Cost Per Install (CPI) is a cost-effective way to market your app by generating short bursts of high traffic to your app. You incentivize your app installs by rewarding the people who download and install your app. As soon as they open your app, they are able to get their reward.
Non-Incentivized CPI offers no reward to the person who installs your app. However, you will tend to have much higher quality traffic which may translate to high lifetime value per install. Many app developers use both incentivized and non-incentivized CPI to drive traffic to their apps.
This advertising channel can take on many different forms, but can be very effective while keeping your advertising costs down. To get the most benefit, you find a product or service that complements your app. You negotiate terms with the other company to cross-promote products and offer exclusive content or rewards to users.
Paid Mobile App Wall
A popular channel among some of the most popular apps, paid mobile app wall listings are far less intrusive than interstitial ads or banners that often annoy users. Apps that use this channel often get higher conversion rates than similar apps in conventional app store listings.
Google Adwords may not be purely mobile advertising channel, but it’s still a great way to help people discover your app. You can focus on your target audience through keywords and ads that are based on the user’s app ID and related information. One of the hidden advantages of Google Adwords is that you can track the number of times your app has been installed.
Advertising Channels You Didn’t Know Your App Has
Create and Commit to a Content Schedule
Apps are a lot like great blogs — they have to be regularly maintained and updated with fresh content. For apps, that content can vary widely, from adding new topics for discovery to new game levels with easter eggs. However you choose to add new content, create a schedule and stick to it. Integrate the updates into your promotional content and push it to all of your advertising channels.
Publish Creative, Engaging Content
High-quality content is just as important in an app as it is in a great blog. Content must be compelling, drawing the user further in. Make it engaging and actionable, and you will have an app that people love.
Wrapping it Up
It takes effort to fully utilize each of these channels. However, if you invest the time, you will find that each channel can drive significant brand awareness, lead generation, and installs for your app.