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Mobile Marketing

From Smartphone to Super Home

Just because we live on our smartphones
doesn’t mean we have to neglect our real homes. In fact, some of our favorite
apps are designed with homeowners in mind. So, whether you are looking to buy a
new property, explore the rental market, or make some home improvements, we’ve
compiled a list of apps to make your home life that little bit better.

Estate Apps

Finding a new home can be one of the most
stressful things you ever do in life. Thankfully, there are a number of real
estate apps that can help you take the stress out of finding the perfect place.
Whether you are taking your first steps on the property ladder, looking for a
bigger family home, downsizing after the kids have left home, or on the hunt
for a new apartment to rent to suit your current lifestyle, your smartphone is
the first place you should look.


The Zillow
Real Estate App
has everything you need to find a home on the move. Users
can use the app to browse Zillow’s living database of more than 110 million US
homes, including homes for sale, homes for rent and upwards of one million+
listings not currently available on multiple listing services (MLS) provided by
real estate brokers. The app enables users to search for properties using a
number of criteria including geographic location and desirable local amenities
such as top-rated schools, restaurants, grocery stores, parks, and coffee shops.

The Zillow app also alerts users to new
listings the moment they hit the market and grants free, exclusive access to
foreclosure listings in your local area, including pre-foreclosures,
foreclosure auctions, and bank-owned properties.

Zillow users can also access mortgage
calculators, real-time mortgage rates and customized loan quotes, as well as
connect with local lenders and real estate experts to help you make the move.


Not quite ready to buy? The Apartment List app could help you
find your next rental property.

With an active database of more than four
million properties ranging from studios to luxury apartments, Apartment List
delivers personalized matches based on a wide variety of homes, prices, and
amenities, as well as other factors such as a manageable commute to and from
work, or a home that welcomes cats and dogs. The app then enables users to
easily compare favorites, and contact apartment landlords directly.


Sometimes your dream home might already be
the place you live. If your home has potential that you want to release to
increase its value or just make it perfect for you to enjoy, your smartphone is
the perfect place to start a new project.


was launched in 2008 with the aim of solving the problem: Why is it still so hard to hire a plumber or
any other local professional? Fast forward to today and the Thumbtack app
connects millions of users with local professionals across a diverse range of

Whether you are looking for a house cleaner, a
painter and decorator, a plumber, a plasterer, or a gardener, Thumbtack will
have a local, qualified contractor ready to take on your project.

But Thumbtack’s service doesn’t end with home
improvements. If you are looking for a wedding planner, a DJ, a personal
trainer, or pretty much anything else you can think about – there will be a
local professional listed on the app.


The Houzz app
goes beyond connecting homeowners with home improvement professionals – by
offering project inspiration in the form of photos, articles, decorating tips
and DIY tutorials. The Houzz app is
also home to a thriving community where users can turn their ideas into reality
by seeking expert advice from other homeowners and professionals.

Finally, the app enables
users to shop for a wide range home and garden products
– everything from picture frames to dining
tables — which, we believe, makes the Houzz app a one-stop shop for all things
home design.


Of course, the community
you live in is just as important as the house in which you reside. Thankfully,
there are apps that can bring everyone in the local community together.


NextDoor is a private social network where neighbors
can work together to build stronger, safer, happier communities.

It’s like a cross between
Facebook and Craigslist – but where you actually know everyone and have the
opportunity to engage with them in the real world on a daily basis.

So, if you want to borrow
a ladder, track down a trustworthy babysitter, or ask for help looking for a
lost dog, the NextDoor app will find the help you need within your local

Retail Therapy

Sometimes, the only thing
a house needs to make it a home is a little retail therapy and as we love to
shop from our smartphones, you can bet we have our favorite retail apps.


Home improvement retailer
Lowe’s have a number of apps available to their

As you would expect from
the second largest hardware chain in the US, Lowe’s primarily offers a retail
app where you can purchase a complete range of products for your home and
garden. Then there is the Iris smart home app which enables users to control
their home’s security systems, monitor motion detector powered cameras, turn
lights on and off, and lock and unlock doors; as well as control their home’s
thermostat to keep their home cozy and warm.

Lowe’s is even entering
the world of media streaming with the Lowe’s TV app available on Apple TV,
Amazon Fire TV and Roku.


Who doesn’t love IKEA? Because
a trip to everyone’s favorite Scandinavian homeware store is, viewed by many
people as a great day out, the IKEA
enables users to plan
their next visit. Not only can users browse Ikea’s complete product range and
create shopping lists, but they can also check local store locations and
opening times, and when in-store be guided to items specific locations.

Scannable barcodes and QR
codes located in the store, also deliver detailed product information and add
products to your list.

In fact, the only thing
missing from the IKEA app is the recipe for their delicious meatballs.

Home Depot

Home Depot offers another app that seeks to improve your
in-app and in-store shopping experience. As well as offering the standard buy
now, click and collect, and ship to store options offered by many large
retailers today, the Home Depot app also offers in-store assistance, helping
users find specific items by GPS.

The app also features
voice and image search – incredibly helpful when you have dirty hands or just
don’t know what a specific item is called. Meanwhile, a barcode scanner will
deliver product reviews and help you find similar products.

And for those last minute
house warming gifts – why not use the app to send an eGift card directly to a
friend’s email inbox.


Everyone loves a bargain,
especially when an expensive house move is on the cards. The Overstock app is the place to go for great deals on
high-quality furniture and home décor products.

As well as the standard
service you would expect from any large online retailer such as free shipping,
online customer support, etc., the Overstock app has some interesting
functionality. This includes augmented reality (AR) technology to visualize how
furniture looks in your home and taking the risk out of any online purchase.

App users also have the
benefit of app-exclusive coupons and alerts – meaning they never miss a

Is Your Favorite App a Household Name?

Do you have a favorite
real estate or home improvement app? Tell us about it in the comments section

Or to learn more about
how Digital Turbine can help your app become a household name, contact our app
deliverability experts today.

Marissa Camilli

By Marissa Delisle

Marketing Specialist

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