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Mobile User Acquisition

Score Big With Your Super Bowl App-Ortunity

You’ve done everything you can to get into this position. You’re poised to accomplish all the yearly goals you’ve strived so hard to attain. Can you make that one last drive to put yourself over the top?

No, we’re not talking to Patrick Mahomes. We’re talking to you – the UA QB – who also has pressure to perform come Super Bowl Sunday. While the Super Bowl pits the two best football teams against each other, it also is a huge day for advertisers to show their wares and build their brand like never before.

While some brands will invest heavily in a Super Bowl ad spot, eyeballs will be on screens big and small giving ample opportunity for brands even without the millions it costs for a TV ad to get seen. But with much of the action happening on the television screen, UA marketers have a problem: how do you take that next step from what people see to getting your app on their phone?

Super Bowl buzz is one of those moments where brand awareness might never be higher. But during the game, people will be stuffing themselves with other apps – buffalo wings, nachos, mozzarella sticks, and more. The good news is that the Super Bowl buzz for brands will last beyond the game – giving you a window of “App”-Ortunity to get people to download your app.

Last month, we launched the first of our “App”-Ortunity reports designed to track people’s awareness and intent to install individual apps. In other words, the consumer buzz your app has. And buzz matters. After all, word of mouth marketing remains the #1 reason an app gets downloaded – higher than any paid UA method.

But while people might hear about a great app during the Super Bowl, there still needs to be a moment that recall the app when they are on their phone and able to download/use it. The good thing is there are steps you can take to make sure that happens, and they won’t cost nearly as much as a Super Bowl TV ad. Here’s 2 ways Digital Turbine can help you get your app on TENS OF MILLIONS devices in the weeks around the Super Bowl:

  1. Carrier Recommendations: The On-Device equivalent of Word of Mouth Marketing allows leading carriers to help spread the word about your brand – except this time it’s actionable. Time the carrier notification to perfection around the Super Bowl and capitalize on that buzz when people are intrigued and interested in engaging with brands they hear about – they see your brand, recall it, tap, and install. 
  2. Smart Preloads and Set-Up Wizards: New Device owners are THREE TIMES more likely to install an app in their first 3 months of ownership than any other time. With us just past the Holiday season, plenty of people have awesome new phones they want to fill with awesome apps.  With Preloads and Set-up Wizards, your brand will carry you across the end zone with these eager to install users. They’ll see their app on their new phone, recall it from the game, install and use it.

While the Super Bowl is, well, the Super Bowl of big advertising moments, these strategies can also help during other big marketing events like March Madness, The Olympics, the Oscars, and Grammys. Even categorial seasonal campaigns like Back to School, Tax Time, The Holiday Season, and Summer Break can provide breakthrough moments for your brand to capture the “app”-ortunity. Make sure you tie smart UA strategies to all these moments when your brand might be buzzing.

Contact Us Today to win your Super Bowl “App”-Ortunity.

Also – look for upcoming “App”-Ortunity reports on Entertainment, Audio/Music, Social, Travel, Health & Fitness, Food & Drink and Finance app categories later this quarter. 

By Ravi Pimplaskar

Storyteller

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