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On-Device Media Expands Top Gaming App’s User Base Around the World
CLIENT GOAL This highly successful puzzle app has been in-market for more than 8 years and was actively seeking new ways to continue their grow. Digital Turbines’s On-Device media eased entry to international markets and reached untapped segments in US and EMEA. KEY TAKEAWAYS Global campaign drove 3M installs growing its user base around the…
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How to Maximize New App Users and Minimize Acquisition Cost
CLIENT GOAL Because the clients local search and recommendation app is relevant to most mobile users, the goal was to reach as many users as possible on Android devices during key moments that mattered most to engagement (ex. searching for restaurants). Equally important was to drive its engagement cost below other media channels such as…
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Top Shopping App Grows Its App Users by 414%
OVERVIEW This top five fast-growing shopping app is vying to be the second or third, trillion-dollar-a-year marketplace using a combination of tech, advertising and discounting strategies. The app currently supports over one million merchant partners, 200 million products, and over 300 million users. THE CHALLENGEHow to reach the right potential app users, at scale, and…