COMPANY OVERVIEW Mothership is one of Europe’s leading full-service marketing agencies for digital culture. Whether it is Ad Monetization, Programmatic Media Buying, Creator Marketing or Talent Management, Mothership is at home in today’s digital world. THE CHALLENGE Mothership Marketing was challenged to improve ad experience and ad revenue in RPG title Shakes & Fidget developed…

THE OBJECTIVE Gogii’s games are characterized by a sophisticated game economy that lends itself well to both in-app purchases and rewarded ad formats. In an attempt to diversify ad revenue streams in a user-friendly manner, Gogii integrated a competitor’s Offer Wall, and while it was clear that the potential for revenue uplift was there, Gogii’s…

THE OBJECTIVE Bagelcode focuses on D7 ROAS as its main KPI, followed by Install Rate and Retention. They wished to acquire engaged users who are likely to have a high LTV and would generate sustainable revenue and overall profitability. The Bagelcode team has experience running Offer Wall campaigns but needed an additional edge in using…