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Martech Podcast Part 2: Gearing Up For 5G
Key Takeaways 5G is leading a transformational behavior change that creates new opportunities for app developers More processing power allows marketers to create new kinds of experiences Savvy marketers can use location capabilities to deliver content based on granular locations App Bundles allow developers to “light up” apps on phones without reduced friction File size…
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5G: Lessons From the Pandemic
If we have learned anything from the COVID-19 pandemic, it’s that smartphones are essential to life as we know it. We need them to stay connected to our employers, friends, and families. We need them to order food and essential supplies. We need them to keep abreast of the news. We need them to educate…
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Future Gazing: 5G for the People
It’s that time of the year again when I’m asked to gaze into my crystal ball and second guess what the smartphone industry will look like in the year ahead. This job used to be a lot easier. In what was still a relatively new industry only a few years ago, the technological advancements made…