App Fraud: Fleeceware – A New Take on an Old Problem
Your job as an app marketer is difficult enough without the seemingly ever-present problem of fraud in the Google Play Store. While Google is committed to providing a safe environment for smartphone owners to download new and exciting apps, the sheer volume of apps added to the marketplace, more than 6,000 every day, makes it…
Are You Losing 21 Percent of Your Ad Budget to Fraud?
As app developers and marketers, many of us have rather despondently grown to accept the problem of ad fraud as an occupational hazard. However, when you realize just how much fraud is costing your business, it’s not something you are going to want to ignore and brush under the carpet to deal with another day….