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Mobile Monday: One Year of AppTrackingTransparency and Privacy Protection on Android
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the first year of AppTrackingTransparency and Google adding a safety section to the Play store. Learn all about these stories in this week’s…
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Mobile Monday: Google’s Privacy Moves, QR Codes for Mobile Marketing, and Winning Game Themes
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine breaks down Google’s privacy announcement, AdColony discusses QR codes as the latest mobile marketing tactic, and Fyber explains the game themes that users are loving….
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Google’s Privacy Sandbox Announcement. What Does It Mean for the AdTech industry?
Today Google announced updates to its handling of customer privacy and user tracking across apps. While this industry news has been long anticipated after Apple announced its IDFA plans a few years ago, it’s exciting to see Google’s approach aimed at ensuring a healthy app ecosystem — benefiting users, developers and businesses alike. The Android…
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What’s Next for Mobile Gaming in 2022
With 2021 behind us, it’s time to look ahead at what is surely going to be another big year for mobile gaming. Mobile gaming has proven to be the largest and most impactful segment of the gaming industry. Revenue continues to grow and the industry as a whole remains solid despite the many uncertainties facing…
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Mobile Monday: Strategies for Ad Spend on Android, Esports on Mobile, and Hypercasual Hits 3.5 Billion Downloads
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine dives into strategy for ad spend on Android, AdColony explores the rise of esports on the mobile platform, and Fyber showcases the growth of hypercasual…
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Mobile Monday: Apple’s Effect on Snap Revenue, Android 12’s Privacy Features, App Reviews’ Impact on Retention
Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on SKAN’s effect on Snap’s revenue, AdColony recaps Android 12’s privacy features, and Fyber shares research on how important app reviews are for retention. Snap out of it! Despite…
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5 Things (and 1 Big Secret) About Android Users That All Advertisers Must Know
Can you get the same user value out of Android as you do iOS? That’s something many advertisers may be asking after the rollout of Apple’s App Tracking Transparency network, which has resulted in 2 out of 3 iPhone users opting to NOT let apps track their activity – and consequently has seen ad spend…
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Digital Turbine and Android App Bundles: 3 Awesome Things to Know
Recently, we gave an Update about Google’s timing of Android’s App Bundles where we mentioned how the change is “Good News for the industry, including users, developers, telcos and Digital Turbine”. And the reason we know this is because we’ve been working with App Bundles for awhile, not just this week. We got a few…
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Google Turns Android up to 11
Google has released a super-early developers’ preview of their Android 11 operating system which although far from complete will give Android developers an insight into where the tech giant wants to take the world’s most popular mobile platform in the coming years. The preview can be downloaded from the Android 11 Developer site (this is…
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Android Smartphones – Bigger, Better, Smarter than Apple
Psst, do you want to know a secret? Android smartphones are better than Apple’s iOS devices. OK, this might come as a surprise to many people reading this blog in the United States where Apple still dominates the market with approximately 55% market share but the rest of the world has known this little secret…