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Martech Podcast Part 1: The Direct to Device Advantage
Key Takeaways App developers can scale their distribution by going Direct to Device On-device targeting could be the next big thing Open rates for Preloads are as high as 80% due to consumer’s inherent curiosity The best apps for Preloading are High Frequency of Usage Apps During a two-part podcast series hosted by Martech, I discussed…
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AppsFlyer Index: Why App Marketers Should Take Notice
AppsFlyer’s recently published Performance Index is a fabulous resource for identifying which channels app marketers should be testing and potentially investing in further. It offers a great overview of the various app marketing channels available to brands and developers around the world based on the number of app installs each platform delivers. Results can be…