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Mobile Monday: In 2023, Your Attention is Required
It’s not a big surprise that the more you pay attention to something, the better you’ll remember it. But when it comes to mobile advertising, even a few seconds of attention can have a dramatic result on campaigns – for both recall and conversions. And while eyeball tracking studies are currently limited, we fully…
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Mobile Monday: What We See in 2023
What’s the buzz in mobile this week? Jumpstart your week here: Privacy crackdowns, mergers and acquisitions, and global economic slowdowns. That was SO 2022. Will it be more of the same this year? Our thought leaders are making their predictions for 2023. Let’s take a look at what their crystal Turbines are saying: The Clock…
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Mobile Monday: A Leisurely Stream
What’s the buzz in mobile this week? Jumpstart your week here: We’re bored a lot. And when we do, we check our phones a lot. In fact, the average American checks their phone every 4 minutes! So it’s no surprise that two of the top reasons people download an app are, basically, because we want…
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Mobile Monday: Mindful Monday
What’s the buzz in mobile this week? Jumpstart your week here: These days, less is more when it comes to downloading new apps. Consumers have been inundated with apps from all types of categories, many of which they have become dependent on during their daily lives. Getting a mobile user to install a new app…
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Mobile Monday: Strike Up the Brand!
What’s the buzz in mobile this week? Jumpstart your week here: Netflix. Amazon. Facebook. TikTok. Uber. Everyone knows these apps. And when the leading factor influencing app installs is being a “Trusted Brand”, being known helps! But that doesn’t mean these companies don’t advertise. Big brands that don’t advertise leave themselves vulnerable. After all, consumer…
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Mobile Monday: Holiday Shopping Ther-APP-y
What’s the buzz in mobile this week? Jumpstart your week here: Black Friday has already come and gone and shoppers were eager as ever to catch online deals. Consumers spent a record $9.12 billion online shopping during Black Friday this year despite inflation and a return to in-store shopping. While the biggest shopping days are…
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Mobile Monday: Three Ways to Win the World Cup
What’s the buzz in mobile this week? Jumpstart your week here: Soccer’s biggest tournament is here! The games are underway, and the battle is fierce – not only among teams, but also for brands as they battle for your attention! Here are three ways brands can score during the World Cup: A whopping 83% of…
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Mobile Monday: App-y Holidays!
What’s the buzz in mobile this week? Jumpstart your week here: Is Your App Ready for The Holidays? Black Friday and Cyber Monday are right around the corner. Shopping apps are jumping in visits giving brands an opportunity to pull in new customers – not just for the holiday season, but potentially for life. With…
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Mobile Monday: The Growing Role of Finance Apps and Shopping App Visits Up This Holiday Season
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering useful insights about finance apps and the Learn all about these stories in this week’s Mobile Monday! Five Things About Finance Apps While…
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Mobile Monday: iOS In-App Ad Opportunities and Studies Prove Video Ads Grab Attention
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering how the drop in App Store revenue creates in-app ad opportunities, and the studies that have proven the effectiveness of video ads for…