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How to Get BRAG-ing Rights
Our BRAG Index 3 puts a lens on the relationship between brand building and user growth. BRAG stands for “Brand Relative App Growth”, and like the name implies, compares “brand power” with app performance. Brand power is measured by the amount of people that say they are aware of an app and would consider installing…
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Top 4 Reasons Why Games and Discovery Go Together (and an Easter Egg Reason too!)
With so many apps available to smartphone users, it can be challenging to stand out. Most developers rely heavily on advertising in their user acquisition strategy. But with consumers being inundated with mobile ads, UA managers need to find other ways to find new players. One method apps can use to gain consumer attention is…
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Mobile Monday: It’s Time to Advertise in Games
What’s the buzz in mobile this week? Jumpstart your week here: Mobile games are our most popular form of kill-time entertainment. With billions (yes, with a b) of people playing, it should be a no-brainer for brands to advertise in them. But for some reason, gaming revenue is growing at a slower pace than CTV…
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Mobile Monday: Why Mobile Games and Discovery Are a Perfect Match
What’s the buzz in mobile this week? Jumpstart your week here: Are you tired of seeing the same old ads pop up on your phone? Chances are that you and most people have gotten really good at ignoring run-of-the-mill ads. While ads are still a good way of spreading the word about apps, it doesn’t…
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Mobile Monday: What We Learned From the Apps You Love
What’s the buzz in mobile this week? Jumpstart your week here: When does an app go from just being a fun time-killer on your phone to a must-have in your life? It’s not enough to rely on the number of downloads or the app’s brand awareness to tell us the whole story. It’s important to…
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BRAG Love Letters: Social Media
What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out! Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. If you haven’t yet seen our BRAG…
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Mobile Monday: What’s the DT HUB-bub?
What’s the buzz in mobile this week? Jumpstart your week here: Last week we introduced you to DT Hub which brings a new app discovery experience to smartphones. DT Hub provides new growth opportunities for mobile carriers and app developers. For mobile carriers, they can now be a bigger part of the mobile app ecosystem,…
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Mobile Behaviors During Ramadan
Ramadan starts on March 22nd, and during this month, many places will see working hours cut in half and schools out of session. With all the free time, when they aren’t fasting, praying, or reflecting, observers are looking for entertainment, and many of them turn to their smartphones. As one of the most popular and…
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Mobile Monday: Mobile Behaviors During Ramadan
What’s the buzz in mobile this week? Jumpstart your week here: Ramadan starts on March 22nd, and during this month, many places will see working hours cut in half and schools out of session. With all the free time, when they aren’t fasting, praying, or reflecting, observers are looking for entertainment, and many of them…
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BRAG Love Letters: Travel
What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out! Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. If you haven’t yet seen our BRAG…