Tag: attention

  • Mobile Monday: Your Super Bowl of Advertising Preview

    Mobile Monday: Your Super Bowl of Advertising Preview

    What’s the buzz in mobile this week? Jumpstart your week here: The Big Game is coming! Which is also a big day for brands and apps who spent big bucks to advertise during the game. And while eyes will be on the game, the commercials, and Rihanna, people will also have their eyes on their…

  • Mobile Monday: In 2023, Your Attention is Required

    Mobile Monday: In 2023, Your Attention is Required

    It’s not a big surprise that the more you pay attention to something, the better you’ll remember it. But when it comes to mobile advertising, even a few seconds of attention can have a dramatic result on campaigns – for both recall and conversions.   And while eyeball tracking studies are currently limited, we fully…

  • Mobile Monday: iOS In-App Ad Opportunities and Studies Prove Video Ads Grab Attention

    Mobile Monday: iOS In-App Ad Opportunities and Studies Prove Video Ads Grab Attention

    Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering how the drop in App Store revenue creates in-app ad opportunities, and the studies that have proven the effectiveness of video ads for…