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Mobile Monday: How Deep Is Your (Brand) Love
What’s the buzz in mobile this week? Jumpstart your week here: What’s your relationship with your favorite app? While growth and awareness give us a quantitative measure of a brand, our recent BRAG Brand Insights strived to go deeper and give a qualitative measure as well. That’s why we asked consumers not only which apps…
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Mobile Monday: Keep the Buzz Going
What’s the buzz in mobile this week? Jumpstart your week here: Another Super Bowl Sunday has come and gone and, as one of the biggest televised events of the year, gave us much to talk about. The Kansas City Chiefs are champions once again, Rihanna returned to the stage (while pregnant), and of course, lots…
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Mobile Monday: Get in the Game…the Mobile Game
What’s the buzz in mobile this week? Jumpstart your week here: Super Bowl Sunday is coming and it’s time for brands to get in the game. And we’re not just talking about football or even the advertising game. It’s time to get into the game…on mobile! As one of the most popular and accessible forms…
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Mobile Monday: Your Super Bowl of Advertising Preview
What’s the buzz in mobile this week? Jumpstart your week here: The Big Game is coming! Which is also a big day for brands and apps who spent big bucks to advertise during the game. And while eyes will be on the game, the commercials, and Rihanna, people will also have their eyes on their…
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Mobile Monday: In 2023, Your Attention is Required
It’s not a big surprise that the more you pay attention to something, the better you’ll remember it. But when it comes to mobile advertising, even a few seconds of attention can have a dramatic result on campaigns – for both recall and conversions. And while eyeball tracking studies are currently limited, we fully…
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Mobile Monday: iOS In-App Ad Opportunities and Studies Prove Video Ads Grab Attention
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering how the drop in App Store revenue creates in-app ad opportunities, and the studies that have proven the effectiveness of video ads for…