What’s the buzz in mobile this week? Jumpstart your week here: What’s your relationship with your favorite app? While growth and awareness give us a quantitative measure of a brand, our recent BRAG Brand Insights strived to go deeper and give a qualitative measure as well. That’s why we asked consumers not only which apps…

What’s the buzz in mobile this week? Jumpstart your week here: Another Super Bowl Sunday has come and gone and, as one of the biggest televised events of the year, gave us much to talk about. The Kansas City Chiefs are champions once again, Rihanna returned to the stage (while pregnant), and of course, lots…

What’s the buzz in mobile this week? Jumpstart your week here: Super Bowl Sunday is coming and it’s time for brands to get in the game. And we’re not just talking about football or even the advertising game. It’s time to get into the game…on mobile!  As one of the most popular and accessible forms…

What’s the buzz in mobile this week? Jumpstart your week here: The Big Game is coming! Which is also a big day for brands and apps who spent big bucks to advertise during the game. And while eyes will be on the game, the commercials, and Rihanna, people will also have their eyes on their…

It’s not a big surprise that the more you pay attention to something, the better you’ll remember it. But when it comes to mobile advertising, even a few seconds of attention can have a dramatic result on campaigns – for both recall and conversions.   And while eyeball tracking studies are currently limited, we fully…