Tag: BRAG Index

  • The BRAG Blog: How Netflix Can Win The Streaming Wars Despite Low Install Intent

    The BRAG Blog: How Netflix Can Win The Streaming Wars Despite Low Install Intent

    The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its growth potential to find brands that had app growth that transcended its market presence.  Our new BRAG Index Brand Insight…

  • The BRAG Blog: Hop on the Brand-wagon!

    The BRAG Blog: Hop on the Brand-wagon!

    Looking for hot off the presses brand insight? Check out our new BRAG Index Brand Insight Infographics released June 23, 2022. What do they include? Well read on!   Our BRAG Report, launched with Apptopia in May 2022, provided breakthrough insight on how apps performed relative to their brand strength (hence the report name – Brand…

  • The BRAG Blog: Music Apps That Can Blow Their Own Horn

    The BRAG Blog: Music Apps That Can Blow Their Own Horn

    The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

  • The BRAG Blog: Start Spreading the News (Apps)

    The BRAG Blog: Start Spreading the News (Apps)

    The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

  • The BRAG Blog: How Shopping Apps Keep Up With Amazon

    The BRAG Blog: How Shopping Apps Keep Up With Amazon

    The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

  • The BRAG Blog: How CashApp Ruled Finance

    The BRAG Blog: How CashApp Ruled Finance

    The BRAG Blog: How CashApp Ruled Finance  The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that…

  • The BRAG Blog: Food & Drink Apps

    The BRAG Blog: Food & Drink Apps

    The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…