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The Best Apps According to You, Me, and ChatGPT
What’s the best app? Well, it depends on who you ask! We all have our own preferences. At DT, our bi-annual BRAG Index uses consumer data to tell us which apps are doing the best at building brand and users. Do I agree with the masses? Well, sometimes. Does a robot agree? Well, we asked…
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Mobile Monday: Why These Apps Are BRAG-ging
What’s the buzz in mobile this week? Jumpstart your week here: A big challenge for marketers is how to balance investment between brand building and user growth. The two can’t work without each other. Our newly released BRAG Index 3 highlights 4 strategies that helped leading apps build both. Let’s look at what they are…
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The BRAG Blog: How Netflix Can Win The Streaming Wars Despite Low Install Intent
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its growth potential to find brands that had app growth that transcended its market presence. Our new BRAG Index Brand Insight…
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The BRAG Blog: Hop on the Brand-wagon!
Looking for hot off the presses brand insight? Check out our new BRAG Index Brand Insight Infographics released June 23, 2022. What do they include? Well read on! Our BRAG Report, launched with Apptopia in May 2022, provided breakthrough insight on how apps performed relative to their brand strength (hence the report name – Brand…
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The BRAG Blog: Music Apps That Can Blow Their Own Horn
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…
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The BRAG Blog: Start Spreading the News (Apps)
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…
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The BRAG Blog: How Shopping Apps Keep Up With Amazon
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…
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The BRAG Blog: How CashApp Ruled Finance
The BRAG Blog: How CashApp Ruled Finance The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that…
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The BRAG Blog: Food & Drink Apps
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…