Tag: BRAG

  • The Best Apps According to You, Me, and ChatGPT

    The Best Apps According to You, Me, and ChatGPT

    What’s the best app? Well, it depends on who you ask! We all have our own preferences. At DT, our bi-annual BRAG Index uses consumer data to tell us which apps are doing the best at building brand and users. Do I agree with the masses? Well, sometimes. Does a robot agree? Well, we asked…

  • How to Get BRAG-ing Rights

    How to Get BRAG-ing Rights

    Our BRAG Index 3 puts a lens on the relationship between brand building and user growth. BRAG stands for “Brand Relative App Growth”, and like the name implies, compares “brand power” with app performance. Brand power is measured by the amount of people that say they are aware of an app and would consider installing…

  • Mobile Monday: Why These Apps Are BRAG-ging

    Mobile Monday: Why These Apps Are BRAG-ging

    What’s the buzz in mobile this week? Jumpstart your week here: A big challenge for marketers is how to balance investment between brand building and user growth. The two can’t work without each other. Our newly released BRAG Index 3 highlights 4 strategies that helped leading apps build both. Let’s look at what they are…

  • BRAG Love Letters: Social Media

    BRAG Love Letters: Social Media

    What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out!  Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. If you haven’t yet seen our BRAG…

  • BRAG Love Letters: Travel

    BRAG Love Letters: Travel

    What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out!  Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. If you haven’t yet seen our BRAG…

  • BRAG Love Letters: Shopping

    BRAG Love Letters: Shopping

    What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out!  Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. If you haven’t yet seen our BRAG…

  • BRAG Love Letters: Streaming Music

    BRAG Love Letters: Streaming Music

    What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out!  Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. Valentine’s Day is behind us, but the…

  • BRAG Love Letters: Streaming Video

    BRAG Love Letters: Streaming Video

    What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out!  Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. Our latest BRAG Brand Insights were released…

  • The BRAG Blog: Start Spreading the News (Apps)

    The BRAG Blog: Start Spreading the News (Apps)

    The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

  • The BRAG Blog: A Streaming War Full of Surprises

    The BRAG Blog: A Streaming War Full of Surprises

    The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…