Digital Turbine surveyed Super Bowl fans about how they’ll interact with their smartphone during the game. From this, we created the Definitive Advertising Guide for the Super Bowl (click for full infographic) to get brands ready for the Big Game.  Super Bowl Advertisers expect millions of eyes for their big ad spend… but can they…

The Big Game is coming! Football fans will soon be gathering in front of their TV with their friends, snacks, and of course, their smartphones. So while the Eagles and Chiefs will be battling for gridiron glory, advertisers everywhere will be waging a different battle – one for consumer attention!  So what’s the right game…

Mobile advertisers should have one goal for 2023: become the center of “attention”. The world around us has given consumers a lot to think about this coming year. Just take a look at 2023 prediction pieces and you’ll see the common themes. The pandemic is ending, so we’re ready to get back to fun! But…

Recently we released our 2022 Mobile App Habit report, which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits.  Timing is critical for mobile advertising. Brands search for the right mix that will…

Recently we released our 2022 Mobile App Habit report, which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits.  We’ve all gotten picky about the apps we install. With already crowded home screens,…