Tag: brand advertising

  • The Offensive Playbook for Advertisers

    The Offensive Playbook for Advertisers

    The Big Game is coming! Football fans will soon be gathering in front of their TV with their friends, snacks, and of course, their smartphones. So while the Eagles and Chiefs will be battling for gridiron glory, advertisers everywhere will be waging a different battle – one for consumer attention!  So what’s the right game…

  • 2023: The Year of Attention

    2023: The Year of Attention

    Mobile advertisers should have one goal for 2023: become the center of “attention”. The world around us has given consumers a lot to think about this coming year. Just take a look at 2023 prediction pieces and you’ll see the common themes. The pandemic is ending, so we’re ready to get back to fun! But…

  • Exploring Mobile App Habits: The Hidden Leisure-Time Opportunity

    Exploring Mobile App Habits: The Hidden Leisure-Time Opportunity

    Recently we released our 2022 Mobile App Habit report, which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits.  Timing is critical for mobile advertising. Brands search for the right mix that will…

  • Exploring Mobile App Habits: Why Brand Matters

    Exploring Mobile App Habits: Why Brand Matters

    Recently we released our 2022 Mobile App Habit report, which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits.  We’ve all gotten picky about the apps we install. With already crowded home screens,…

  • Exploring Mobile App Habits: Why Brand Matters

    Exploring Mobile App Habits: Why Brand Matters

    Recently we released our 2022 Mobile App Habit report, which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits.  What influences an app install? Mobile advertisers are constantly in search of the secret…

  • The World Cup is Here: Four Ways To Score Your Brand Goal!

    The World Cup is Here: Four Ways To Score Your Brand Goal!

    We’re only a few days away from the biggest soccer (or futbol) event in the world – the World Cup 2022 in Qatar. Ad spends for the tournament were planned months ago and now brands anxiously await the start of the tournament – and their ad campaigns. And while during the games are where most…