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Mobile Monday: A Matter of (Brand) Opinion
What’s the buzz in mobile this week? Jumpstart your week here: A brand may be widely recognizable, but changes in public opinion can greatly impact the success of an app. Shopping apps rely on brand loyalty and trust for downloads, usage, and retention. A negative brand opinion will turn users away from an app. Our…
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Measuring the Attention of In-Game Ads with Lumen
It’s no secret that mobile apps and games have become one of the best channels for advertisers of all stripes to reach their target audiences. What happens when the eyeballs are on the ad, though? That’s where attention comes in. Digital Turbine partnered with Lumen Research to examine ad effectiveness. Check the results below! First,…
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Introducing the New DT for Brands & Agencies
Last year might have been the first time you had heard of Digital Turbine as a brand or agency marketer, but rest assured, you’ll be hearing much more from us! The individuals and teams you’ve found success with over the year from AdColony are still here, and while they might have a different email domain,…