Tag: Brand

  • Measuring the Attention of In-Game Ads with Lumen

    It’s no secret that mobile apps and games have become one of the best channels for advertisers of all stripes to reach their target audiences. What happens when the eyeballs are on the ad, though? That’s where attention comes in. Digital Turbine partnered with Lumen Research to examine ad effectiveness. Check the results below!  First,…

  • Introducing the New DT for Brands & Agencies

    Last year might have been the first time you had heard of Digital Turbine as a brand or agency marketer, but rest assured, you’ll be hearing much more from us! The individuals and teams you’ve found success with over the year from AdColony are still here, and while they might have a different email domain,…