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3 Things About the Power of the Preload in Brazil
Brazil has a teeming market for mobile apps – filled with young, mobile savvy consumers. These consumers, however, operate on mobile a bit differently – which means UA campaign success will also look a bit different. Because of their growing appreciation for the ease and frictionless capability of mobile, they also have a large appreciation…
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You’d Be Nuts to Not Market Your App In Brazil
Key Takeaways App publishers that have optimized for the Brazilian market and invested in UA are reaping BIG rewards The user base in Brazil is fast-adopting, which means if you aren’t in Brazil, the time is now! However, with market maturity comes a change in behavior. Overall, reliance on ads for app discovery is decreasing….
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Why Going “On-Device” with Pre-Loads is Big News in Brazil
Key Takeaways: The Brazilian market is something app publishers need to be excited about To penetrate the market, app developers will face similar challenges seen in other emerging markets Going “On-Device” can help maximize the Brazil opportunity, as leading brands have seen Leading brands are crushing it in the Brazil market thanks to getting their…
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Big in Brazil: The Apps that are taking Latin America’s Biggest Market by Storm
If you work in the app industry, there is a lot to get excited about in Brazil. And it’s not just the scale of the opportunity — although, with a population of more than 212 million people, that’s a pretty compelling call-to-arms for app developers hoping to target Latin America’s biggest market. With 69% of…
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Brazil: The App Economy is About to Explode
As emerging economies go, Brazil is red hot! Its population is vast, young, and ready to engage with new technologies via their smartphones. Despite this, the country’s home-grown tech companies have yet to make an impact on the local business scene in the same way that US or Chinese companies have dominated their home markets….