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3 Thoughts Why When It Comes to UA, Easy Does It
Key Takeaways: Digital Turbine recently placed on the Singular 2021 ROI Index and was featured in Forbes Both Singular and Forbes indicated that removing friction and making it easier for the consumer was critical for the future of UA On-device solutions have been successful for a variety of categories – games, retail, on-demand, news, streaming,…
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Martech Podcast Part 1: The Direct to Device Advantage
Key Takeaways App developers can scale their distribution by going Direct to Device On-device targeting could be the next big thing Open rates for Preloads are as high as 80% due to consumer’s inherent curiosity The best apps for Preloading are High Frequency of Usage Apps During a two-part podcast series hosted by Martech, I discussed…