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You’d Be Nuts to Not Market Your App In Brazil
Key Takeaways App publishers that have optimized for the Brazilian market and invested in UA are reaping BIG rewards The user base in Brazil is fast-adopting, which means if you aren’t in Brazil, the time is now! However, with market maturity comes a change in behavior. Overall, reliance on ads for app discovery is decreasing….
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Why Going “On-Device” with Pre-Loads is Big News in Brazil
Key Takeaways: The Brazilian market is something app publishers need to be excited about To penetrate the market, app developers will face similar challenges seen in other emerging markets Going “On-Device” can help maximize the Brazil opportunity, as leading brands have seen Leading brands are crushing it in the Brazil market thanks to getting their…
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Case Study: Banco Azteca and Digital Turbine Shake-up Banking in Mexico
As a leading financial institution with more than 1,800 branches across Mexico, Banco Azteca knows a thing or two about the limitations of operating a business purely around traditional banking hours. Keen to extend access to their services, Banco Azteca created an app, enabling their clients to access their financial services anytime, anywhere. While the…
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Mobile Marketing 101: How to Smartly Use the App Industry’s Best Kept Secret to Your Advantage
While we may customize our phones and tablets with downloaded apps, those apps that come with the device tend to live longer. The longer we use a device, the greater an app’s discovery rate becomes. Preloaded apps become part of a carrier or model-specific ecosystem on our phones. It’s where we turn to for weather…
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Mobile Marketing 101: How to Effectively Advertise Mobile Apps
We’re turning away from desktop devices and rapidly choosing to go mobile. Analysts expect the mobile advertising market to reach $354 billion by 2025 at a compound annual growth rate (CAGR) of over 18%. Moreover, in-app advertising will increase by 28.2% CAGR until 2024. To capitalize on this growth, app developers should ensure people are…
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4 Ways to Improve App Promotion Campaigns
We are officially in a time where mobile apps are dominating the digital playing field. According to Statista, mobile app downloads are expected to reach 205 billion in 2019 and 258 billion in 2022 – a 45% percent increase over five years. As users quickly move from desktops to hand-held devices, brands need to shift…
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INFOGRAPHIC: 6 Reasons To Preload Your App This Holiday Season
The holiday shopping season is in full swing and with only three short weeks left before Black Friday, now is the time to make sure your marketing plans are in place to really capitalize on the opportunity. Experts are predicting that over 50% of shoppers will be making their holiday purchases on smartphones this year…
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Why You Need to Get Your Retail App on Smartphones Before the Holidays
The busy holiday shopping season is only a matter of weeks away. It’s make or break time for many retailers hoping to hit the ground running and make this festive period the best yet. With more than 50% of online holiday purchases driven by mobile devices, the big focus for brands this year is optimizing…
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‘Tis The Season To Preload Your App
It should come as no surprise that the holidays are a busy time for smartphone manufacturers. In 2018, more than 375 million new devices found their way into the hands of consumers in the final three months of the year. Many of these devices will have found their way into the hands of grateful users…
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Superstar Apps: What Are Native App Preloads and Why Do They Matter?
In the world of entertainment, everyone loves a showstopper — but it’s often what goes on behind the scenes that makes a superstar appear so faultless in the eyes of their adoring public. It’s exactly the same in the equally glitzy world of smartphones. Sure, your latest model smartphone with its Dynamic AMOLED display, multiple…