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Gaming Publishers & Preloads: Next Level of Discovery
Key Takeaways: Game publishers use preloads 5x more than other app publishers. Preloads helping gaming publishers break into global markets. All types of preloads lead to high open rates and returning players. Millions of new players due to gaming app preloads. A few weeks ago, I wrote about how gamers prefer finding new games via preloads than…
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Under The Microscope: Mobile Gaming in Pakistan
Mobile gaming is increasing across users all over the world. That being said, interests and activities vary between those users in different countries and regions. Knowing what mobile gamers in Pakistan are interested in can help advertisers personalize their content to have the greatest impact. AdColony surveyed mobile gamers around the world to better understand…
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Gamers and Preloads: A Tasty Combination
Key Takeaways: Half of mobile gamers do not find UA ads helpful. Gamers prefer preloads over all other paid UA methods. Within 90 days, gamers often try out preloads. An average of 37% of game preloads lead to ongoing players. The only thing gamers like more than playing games is finding new ones. And their…
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Last Christmas – I Gave Google Play My Marketing Budget
Cast your mind back a couple of weeks to the holidays. Were you spending time with your loved ones, watching the kids excitedly opening their presents, before tucking into a big festive meal, and then perhaps chilling out together watching a cheesy holiday movie? Or were you glued to your smartphone, playing games? Let’s not…
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Understanding Gen Z and Their Smartphones
Brands have spent the past several years focused on millennials but the spotlight is starting to shine on Generation Z. As the first digitally native generation, constant innovation in technology has prompted those born between 1997-2012 to develop their own behaviors and preferences very different from previous age groups. With overall spending of almost $100 billion,…