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Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads
With over 6.3 billion smartphone users around the world, no one is able to deny that the mobile app industry is continuously growing. It’s not just any phones though: It’s smartphones, and with the growth in smartphones, app downloads and usage are still growing constantly, without any sign of slowing, according to Sensor Tower’s latest…
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What’s Next for Mobile Gaming in 2022
With 2021 behind us, it’s time to look ahead at what is surely going to be another big year for mobile gaming. Mobile gaming has proven to be the largest and most impactful segment of the gaming industry. Revenue continues to grow and the industry as a whole remains solid despite the many uncertainties facing…
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Digital Turbine and Android App Bundles: 3 Awesome Things to Know
Recently, we gave an Update about Google’s timing of Android’s App Bundles where we mentioned how the change is “Good News for the industry, including users, developers, telcos and Digital Turbine”. And the reason we know this is because we’ve been working with App Bundles for awhile, not just this week. We got a few…
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Google Play Moving to Android App Bundles (.AAB)
Good news for the industry, including Users, Developers, Telcos and Digital Turbine Last week, Google announced timing on a change for Play developers that was first previewed last summer during Google I/O. As of August 2021, Google will require that all new Play apps are published using the Android App Bundle (.AAB) format. At Digital…
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Shortening the Customer Journey: Google Play vs SingleTap™ Installs
The app marketing experts at Digital Turbine often talk about the burden of discoverability. The burden of discoverability represents perhaps one of the biggest challenges facing app developers today. Unless you are fortunate enough to possess an app that has become a viral hit or a household name, your potential users may never be lucky…
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Last Christmas – I Gave Google Play My Marketing Budget
Cast your mind back a couple of weeks to the holidays. Were you spending time with your loved ones, watching the kids excitedly opening their presents, before tucking into a big festive meal, and then perhaps chilling out together watching a cheesy holiday movie? Or were you glued to your smartphone, playing games? Let’s not…
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App Distribution: Alternative Routes to Market for Android Developers
For many Android app developers, the Google Play Store is the only route to market. However, this approach can be somewhat limiting because the Google Play Store, despite being the default app store on most Android devices, doesn’t reach everyone in the Android ecosystem. In fact, depending on who you are trying to target –…
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The Best of Google Play 2018 (The Tip of the Iceberg)
It’s that time of the year when many marketers look back on the previous 12-months and compile their end-of-year lists to entertain and inform their audiences. Our friends at Google Play clearly love a good list. They know how easy a list is to create and the acres of press coverage they can generate (see…