-
Mobile Monday: Campaign Testing, Black Friday Recap, and the Optimal Length of a Video Ad
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains different campaign objectives and the importance of testing, AdColony takes a look at holiday shopping behaviors, and Fyber shares the ideal video ad length…
-
Mobile Matter Chatter Vol 1: 2021 Holiday Tips For Advertisers
Welcome to the Mobile Matter Chatter! The only place where thought leadership in the mobile industry is captured in gif form. We throw our experts in a chat room, only armed with their wit and all the gifs on the internet to give their insight on the topics that matter. And since a picture means…
-
Mobile Monday: AppLovin’s Acquisition of MoPub, Record-breaking Estimates for Mobile Holiday Shopping, Winning Apps During Facebook’s Outage
Mobile Monday is the weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. Digital Turbine, AdColony, and Fyber have partnered up to cover news and insights in apps and games. This week we touch AppLovin’s acquisition of MoPub, predictions for the holiday shopping season, and which apps prospered during…
-
How Gen Z and Millennial Shoppers Plan to Spend during the Holidays
It’s all too easy to dismiss Millennials (a person who reached young adulthood in the early 21st century) and Gen Z-ers (the post-millennial generation) as generations who flit between one fad and the next with little direction in life. But if you are serious about making money, these are two huge cross-sections of the population…
-
Holiday To-Do List: Find Ways to Showcase Your App
September has come and gone, which can only mean one thing; the holiday season is officially here. As schedules become jam-packed with family parties, work events and end-of-the-year activities, consumers are looking for an easier way to get things done. Enter: mobile apps. Year-over-year mobile usage is increasing; pulling consumers away from desktops, laptops and…
-
Why You Need to Get Your Retail App on Smartphones Before the Holidays
The busy holiday shopping season is only a matter of weeks away. It’s make or break time for many retailers hoping to hit the ground running and make this festive period the best yet. With more than 50% of online holiday purchases driven by mobile devices, the big focus for brands this year is optimizing…
-
‘Tis The Season To Preload Your App
It should come as no surprise that the holidays are a busy time for smartphone manufacturers. In 2018, more than 375 million new devices found their way into the hands of consumers in the final three months of the year. Many of these devices will have found their way into the hands of grateful users…
-
Your App: The Holiday Gift That Keeps on Giving Back
If you haven’t started thinking about the holidays yet – consider this your first warning. Your air conditioning unit might still be blowing out cold air on its maximum setting but that’s nothing compared to the chills you’ll get if you miss out on the biggest app marketing opportunity of the year. The holidays are…
-
App Downloads During the Holidays: Winners and Losers
The holidays are just around the corner – and for many app developers and marketers that means just one thing: Ka-ching! Make no mistake, this is a busy time for everyone involved in the smartphone ecosystem and there’s potentially a lot of money to be made. With more than a third of all new devices…
-
5 Reasons to Preload Your App in 2018 Holiday Season [Infographic]
The holiday marketing season is a big deal for everyone in the smartphone ecosystem. Get your marketing right at this time of the year – and you’ll set yourself up for success into 2019 and beyond. But successful holiday marketing isn’t easy. The sheer number of people fighting for eyeballs and engagement in the Google…