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The New Device “App”-alanche: New Life, New Phone – Your App!
Key Takeaways: Major life changes are a predictor of New Device Purchases – which lead to 3x more app installs All life changes dramatically increase the likelihood of a new phone purchase – with marriage, job changes, and moving leading the way. App categories that can be associated with these life events should be in-tune…
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The New Device “App”-alanche: The “In-Market” Advantage
Key Takeaways: After unboxing a new phone, acceptance of ALL UA discovery methods is at a peak Preloads are seen equally as helpful, if not moreso, than other discovery methods by new device owners Web/Social Ads, where the majority of advertising spending happens, is seen as 2nd to least helpful Being “On-Device” at unboxing could…
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The New Device “App”-alanche: Get em While They’re Hot!
Key Takeaways: After unboxing a new phone, an “App”-alanche occurs where new owners install 3x more apps than those older phones The longer someone has a device, the less they “lean in” to installing new apps – showing less interest than new device owners The “App”-alanche creates a “ready to discover” consumer mindset that savvy…
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Understanding Gen Z and Their Smartphones
Brands have spent the past several years focused on millennials but the spotlight is starting to shine on Generation Z. As the first digitally native generation, constant innovation in technology has prompted those born between 1997-2012 to develop their own behaviors and preferences very different from previous age groups. With overall spending of almost $100 billion,…