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Mobile Monday: Getting First Party Data, Spend in Mobile Games up 42% from 2020, and Mobile Gaming Ad Revenue Breaks Records
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the journey to acquire first party data post-privacy measures from Apple, the growth of mobile games and the revenue from…
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What’s Next for Mobile Gaming in 2022
With 2021 behind us, it’s time to look ahead at what is surely going to be another big year for mobile gaming. Mobile gaming has proven to be the largest and most impactful segment of the gaming industry. Revenue continues to grow and the industry as a whole remains solid despite the many uncertainties facing…
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Apple’s Take Rate, Gen X Loves Mobile Gaming, and Mobile is Breaking Records
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains the publisher push to reduce Apple’s take from App Store purchases and the ramifications if this were to happen, AdColony discusses Gen X’s affinity…
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Mobile Monday: Strategies for Ad Spend on Android, Esports on Mobile, and Hypercasual Hits 3.5 Billion Downloads
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine dives into strategy for ad spend on Android, AdColony explores the rise of esports on the mobile platform, and Fyber showcases the growth of hypercasual…
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Mobile Monday: The Future of Addressability, Rewarded Audio in Mobile Games, iOS 14.5’s Effect on Major App Platforms
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains where mobile addressability is headed, AdColony touches on rewarded audio ads as a monetization solution, and Fyber covers iOS 14.5’s impact on the mobile…
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Mobile Monday: The Effects of Apple’s Privacy Changes, In-game Advertising’s Untapped Potential, Mobile Time Spent on the Rise
Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on how Apple’s privacy changes have affected its ad business, AdColony covers research on what brands know about in-game advertising, and Fyber shares that daily time spent on mobile…
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5 Things (and 1 Big Secret) About Android Users That All Advertisers Must Know
Can you get the same user value out of Android as you do iOS? That’s something many advertisers may be asking after the rollout of Apple’s App Tracking Transparency network, which has resulted in 2 out of 3 iPhone users opting to NOT let apps track their activity – and consequently has seen ad spend…