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How Gen Z and Millennial Shoppers Plan to Spend during the Holidays
It’s all too easy to dismiss Millennials (a person who reached young adulthood in the early 21st century) and Gen Z-ers (the post-millennial generation) as generations who flit between one fad and the next with little direction in life. But if you are serious about making money, these are two huge cross-sections of the population…
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Black Friday/Cyber Monday: Celebrating Mobile Commerce
If you are considering upgrading your smartphone in the near future, it might be prudent to wait just a few more weeks. You just need to type the words “smartphone” and “Black Friday” into any search engine to see how aggressively the mobile industry attacks the biggest sales weekend of the year. Holding off on…
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Your App: The Holiday Gift That Keeps on Giving Back
If you haven’t started thinking about the holidays yet – consider this your first warning. Your air conditioning unit might still be blowing out cold air on its maximum setting but that’s nothing compared to the chills you’ll get if you miss out on the biggest app marketing opportunity of the year. The holidays are…