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Case Study: Banco Azteca and Digital Turbine Shake-up Banking in Mexico
As a leading financial institution with more than 1,800 branches across Mexico, Banco Azteca knows a thing or two about the limitations of operating a business purely around traditional banking hours. Keen to extend access to their services, Banco Azteca created an app, enabling their clients to access their financial services anytime, anywhere. While the…
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Mexico: The Big Name Apps Driving this LATAM Powerhouse
Just because the smartphone eco-system is a global one, it doesn’t mean that there is a one-size-fits-all, cookie-cutter solution to doing business. This is particularly true in a market like Mexico, where its proximity to the US market (in terms of geography) has little bearing on the nation’s relationship with its smartphones. With a smartphone…
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Mexico: An Economy of Scale Beyond the BRICS
With a smartphone penetration rate of just 45%, it would be all too easy for app developers to put Mexico on the back-burner and concentrate on more buoyant global markets. However, drill a little deeper into the Mexican market and you’ll discover that it is a real Latin American powerhouse and a real economy of…