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Mobile Monday: iOS In-App Ad Opportunities and Studies Prove Video Ads Grab Attention
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering how the drop in App Store revenue creates in-app ad opportunities, and the studies that have proven the effectiveness of video ads for…
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Mobile Monday: Apple’s Interest in Advertising, Top Apps in 2022 So Far, and Google’s New Tool for Ad Cost Transparency
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering Apple’s reported interest in mobile advertising, the top apps for downloads in the first half of 2022, and Google’s new tool for programmatic…
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Creative Showcase: Nerf Elite 2.0 Eaglepoint
Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 Eaglepoint across Belgium and the Netherlands. By partnering with the Digital Turbine team, audiences were able…
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Creative Showcase: More Cravings by Marriott Bonvoy
Marriott International has built a reputation on innovating within the advertising space by expanding its guests’ world and opening doors to new opportunities. To raise awareness and drive covers for its restaurant and bars, More Cravings by Marriott Bonvoy, the dedicated R+B brand in EMEA, turned to Digital Turbine for a tasteful and successful campaign….
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The BRAG Blog: Food & Drink Apps
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…
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Creative Showcase: Ford Stormtrak & Raptor
Ford as a brand needs no introduction, but sometimes their newest products need to reach potential buyers! Ford continues to honor their legacy as they build the future and wanted to capture their target audience in South Africa, and promote the newest models of their iconic pick-ups the Stormtrak and the Raptor. About the Campaign…
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Mobile Monday: Food & Drink Brands in Gaming and ATT Opt-in Rates by App Categories
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the expansion of brand advertising in the metaverse and games and opt-in rates across brand verticals and mobile gaming install…
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Mobile Monday: Ad Engagement, eCommerce App Installs Up 10%, and App Store Assets Optimizations
Mobile is on the rise and poised to take over as the go-to device for many consumers when it comes to providing utility, shopping, fun, fitness, and so much more.
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Creative Showcase: Johnson & Johnson
Having established its presence in India 70 years ago, Johnson & Johnson (J&J) has always maintained a strong level of brand trust among Indian consumers across a wide range of product segments. However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby. While allegations claiming…
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Under The Microscope: Mobile Gaming in South Africa
Over the last year, consumers all over the world were forced to stay home and find new forms of entertainment. Mobile devices, and specifically mobile games, became that new, fun form of entertainment for millions of people all over the world. But as people begin to return to their typical routines, they are not letting…