-
The BRAG Blog: How Netflix Can Win The Streaming Wars Despite Low Install Intent
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its growth potential to find brands that had app growth that transcended its market presence. Our new BRAG Index Brand Insight…
-
Mobile Monday: The Effects of Apple’s Privacy Changes, In-game Advertising’s Untapped Potential, Mobile Time Spent on the Rise
Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on how Apple’s privacy changes have affected its ad business, AdColony covers research on what brands know about in-game advertising, and Fyber shares that daily time spent on mobile…
-
Mobile Monday: Facebook Declutters its Mobile Apps, Gen Z and Millennials Play Games on Multiple Platforms
Mobile Monday is an existing tradition at AdColony — but we are now joining forces to give a weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. This week we touch on Facebook’s decluttering of its mobile apps and Newzoo’s research on gaming across generations. Facebook Finally Reduces User…
-
3 Strategies to Move Mobile Users from Web to App
Key Takeaways: Mobile apps deliver 2x the new user retention power and 3x the conversions compared to mobile websites. When using traditional UA channels, capturing a web user can cost 82% less than driving an app install. Create a seamless omnichannel experience, promote your app on your mobile website, and incentivize app downloads to improve…
-
Mobile Usage in Canada – Smartphone Adoption, Gaming, Time Spent in Apps
Across the globe, mobile devices are finding their way into more and more consumers’ hands. The North America region is considered to be a mature market but most data collection has been focused on mobile usage stateside. Smartphone users in Canada are growing in number every year which in turn leads to more time spent…
-
Q&A with Kurt Geater- Mobile Marketing Manager at Groupon
Connect with Kurt: LinkedIn In your own words, tell us about your role at Groupon and the apps you manage. My role at Groupon involves bringing new users to the Groupon app via digital marketing campaigns and making sure the business spends its mobile app install budget as efficiently as possible. A large amount of…
-
One Stop Transportation Apps: The Future of Multimodal Travel
Cities have been chiseling away at the mountain of transportation problems we experience today for decades now, and if you live anywhere remotely close to a major city or highway, you know just how long road construction takes to complete and how insignificant the ROI is. App developers took notice of this trend and realized…
-
Understanding Gen Z and Their Smartphones
Brands have spent the past several years focused on millennials but the spotlight is starting to shine on Generation Z. As the first digitally native generation, constant innovation in technology has prompted those born between 1997-2012 to develop their own behaviors and preferences very different from previous age groups. With overall spending of almost $100 billion,…
-
Increasing User Engagement in 2018
Far and wide across the global economy, more and more businesses are recognizing the value of mobile apps as a core component of their digital strategies. With very tangible benefits in the areas of cost reduction, consumer value, and brand awareness, it is no surprise that the Google Play Store has over 3.6 million apps…