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How to Get BRAG-ing Rights
Our BRAG Index 3 puts a lens on the relationship between brand building and user growth. BRAG stands for “Brand Relative App Growth”, and like the name implies, compares “brand power” with app performance. Brand power is measured by the amount of people that say they are aware of an app and would consider installing…
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BRAG Love Letters: Social Media
What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out! Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. If you haven’t yet seen our BRAG…
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BRAG Love Letters: Travel
What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out! Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. If you haven’t yet seen our BRAG…
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BRAG Love Letters: Shopping
What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out! Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. If you haven’t yet seen our BRAG…
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BRAG Love Letters: Streaming Music
What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out! Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. Valentine’s Day is behind us, but the…
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BRAG Love Letters: Streaming Video
What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out! Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. Our latest BRAG Brand Insights were released…
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The Defensive Playbook for Advertisers
Digital Turbine surveyed Super Bowl fans about how they’ll interact with their smartphone during the game. From this, we created the Definitive Advertising Guide for the Super Bowl (click for full infographic) to get brands ready for the Big Game. Super Bowl Advertisers expect millions of eyes for their big ad spend… but can they…
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The Offensive Playbook for Advertisers
The Big Game is coming! Football fans will soon be gathering in front of their TV with their friends, snacks, and of course, their smartphones. So while the Eagles and Chiefs will be battling for gridiron glory, advertisers everywhere will be waging a different battle – one for consumer attention! So what’s the right game…
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2023: The Year of Attention
Mobile advertisers should have one goal for 2023: become the center of “attention”. The world around us has given consumers a lot to think about this coming year. Just take a look at 2023 prediction pieces and you’ll see the common themes. The pandemic is ending, so we’re ready to get back to fun! But…
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Exploring Mobile App Habits: The Hidden Leisure-Time Opportunity
Recently we released our 2022 Mobile App Habit report, which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits. Timing is critical for mobile advertising. Brands search for the right mix that will…