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The Offensive Playbook for Advertisers
The Big Game is coming! Football fans will soon be gathering in front of their TV with their friends, snacks, and of course, their smartphones. So while the Eagles and Chiefs will be battling for gridiron glory, advertisers everywhere will be waging a different battle – one for consumer attention! So what’s the right game…
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2023: The Year of Attention
Mobile advertisers should have one goal for 2023: become the center of “attention”. The world around us has given consumers a lot to think about this coming year. Just take a look at 2023 prediction pieces and you’ll see the common themes. The pandemic is ending, so we’re ready to get back to fun! But…
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Exploring Mobile App Habits: The Hidden Leisure-Time Opportunity
Recently we released our 2022 Mobile App Habit report, which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits. Timing is critical for mobile advertising. Brands search for the right mix that will…
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Exploring Mobile App Habits: Why Brand Matters
Recently we released our 2022 Mobile App Habit report, which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits. We’ve all gotten picky about the apps we install. With already crowded home screens,…
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Exploring Mobile App Habits: Why Brand Matters
Recently we released our 2022 Mobile App Habit report, which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits. What influences an app install? Mobile advertisers are constantly in search of the secret…
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The World Cup is Here: Four Ways To Score Your Brand Goal!
We’re only a few days away from the biggest soccer (or futbol) event in the world – the World Cup 2022 in Qatar. Ad spends for the tournament were planned months ago and now brands anxiously await the start of the tournament – and their ad campaigns. And while during the games are where most…
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UA Marketers Adapt to Apple’s Privacy Changes – Survey Results
Up until two years ago, the mobile app industry seemed to have a good grasp on how to grow mobile games. That is until Apple’s update around the IDFA and the introduction of SKAdNetwork presented major challenges for developers and marketers and started a new era in the mobile marketing world. User acquisition is always…
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Creative Showcase: Nerf Elite 2.0 Eaglepoint
Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 Eaglepoint across Belgium and the Netherlands. By partnering with the Digital Turbine team, audiences were able…
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A New Kind of DSP: A Better Ad Experience For Consumers… and Everyone
Imagine that you’re killing it during a session with your favorite mobile game. You crush level 14 and eagerly await taking on your next challenge. While you wait, a brief ad appears that looks interesting. But you’ve got your game face on and you don’t want to lose focus by leaving the game, going to…
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The BRAG Blog: Music Apps That Can Blow Their Own Horn
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…