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The BRAG Blog: Food & Drink Apps
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…
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Which Apps Got UA BRAG-ging Rights. . . and How Did They Get Them?
In sports, bragging rights usually go to the winner on the field. The LA Rams, for example, have bragging rights for winning the Super Bowl in February. But while they can certainly brag to the other teams in the NFL, does that mean they had a stronger season than, say, your state high school football…
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Mobile Monday: Spotify in Gaming and Mobile Taking 51% of Global Gaming Market
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering Spotify’s launch into gaming with Spotify Island in Roblox and the growth of the global gaming market. Learn all about these stories in…
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Mobile Monday: One Year of AppTrackingTransparency and Privacy Protection on Android
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the first year of AppTrackingTransparency and Google adding a safety section to the Play store. Learn all about these stories in this week’s…
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Mobile Monday: Is Netflix Still on Top, Gen Z Wants Brands in the Metaverse, and More Content Regulation from the EU
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are Netflix’s latest subscriber loss, how Gen Z really feels about the metaverse, and the latest content regulation policies from the…
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Mobile Monday: Food & Drink Brands in Gaming and ATT Opt-in Rates by App Categories
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the expansion of brand advertising in the metaverse and games and opt-in rates across brand verticals and mobile gaming install…
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Mobile Monday: Getting First Party Data, Spend in Mobile Games up 42% from 2020, and Mobile Gaming Ad Revenue Breaks Records
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the journey to acquire first party data post-privacy measures from Apple, the growth of mobile games and the revenue from…
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Mobile Monday: Marketing in Micro-Moments, Mobile App Users Shop In-Store, and App Store Expansion
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are marketing during micro-moments and reaching consumers on mobile, mobile app users shopping more in-person than non-app users, and European legislation…
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One Shining MicroMoment
March Madness goes on for three weeks, but the glory of it is found in a few seconds. No, I’m not talking about a buzzer beater. It’s those seconds we spend on our mobile phone checking our bracket, glancing at scores, watching a highlight, or tuning in live. These Mobile MicroMoments are as fast and…
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Mobile Monday: Cross-Channel Marketing, Increased IAP in Mobile Games, and Mobile & Gaming Growth in 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the growing popularity of cross-channel marketing, the increase of revenue in mobile games from ads and in-app purchases, and the…