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With Holidays Nearing, Expect Mobile Shopping
The holiday shopping season is the most important time of the year for many businesses, and sales are expected to rise 2.8% compared to last year. A large part of this increase is due to the rise of mobile shopping, and 44.7% of smartphone users expect to use their device for holiday shopping in 2015, up from 29.9%…
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Maximizing Your Revenue This Holiday Season
Identify Your Target Audience: The whole goal of advertising is to get the right message in front of the right person at the right time. That’s no secret, but that doesn’t mean it’s simple. This holiday season, analyze your existing customers – then try finding other people who look just like them. Identifying people who look and behave…
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Consider Paid App Install Ads
Paid app install ads can be placed in a range of formats and channels, such as banner ads within apps, in social media such as Facebook, and online search. And recent data is beginning to highlight the increasing effectiveness of this method of promoting your app—including after it’s been installed. With mobile digital ad spending increasing expected to…
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4 Potential Nails in your Mobile Marketing Coffin
Targeting Too Strictly: When running a mobile campaign, targeting is critical. You don’t want to waste budget on people who are not going to be interested in your app. Focusing on the audience that is most likely to engage with your ad makes sense. On the other hand, targeting too strictly or aggressively could pose challenges as…
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App Discovery & Engagement Provide Challenges, Opportunities
A recent Google customer survey provides valuable insights into app discovery and usage. Here are some of the findings: App discovery happens in many places While it’s commonly thought that app stores are the primary place for app discovery, only 40% of apps are discovered in app stores. This compares to 52% of apps being discovered from…
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Digital Turbine Tech Update: New Devices
Included in this blog series will be product updates and announcements, as well as the most recent list of devices launched. We’re excited to let you know that we recently launched on the following devices: 2Degrees: Huawei Ascend Y360 ClearTalk Wireless: Moto E T-Mobile: Coolpad Rogue US Cellular: Samsung Galaxy Tab S2 US Cellular: Samsung Galaxy S6+ US Cellular: Samsung Galaxy…
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Acquiring Users and Growing Your Business
Competitive analysis engine, AppScotch, says that the average cost to acquire a user is currently $2.91, but that the number varies across categories. Apps in the business category average slightly over one dollar, poker apps average five dollars and strategy games are above four dollars. Some games, such as MMORPG games, go as high as $12…