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Mobile Monday: Why These Apps Are BRAG-ging
What’s the buzz in mobile this week? Jumpstart your week here: A big challenge for marketers is how to balance investment between brand building and user growth. The two can’t work without each other. Our newly released BRAG Index 3 highlights 4 strategies that helped leading apps build both. Let’s look at what they are…
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Mobile Monday: How Product Is Driving Streaming Video Consolidation
What’s the buzz in mobile this week? Jumpstart your week here: The streaming industry has transformed the way we live, offering audiences more entertainment options than ever. As the industry becomes more crowded, it’s natural for brands to fight harder to stay relevant. And one way to do that is to consolidate offerings. In our…
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Mobile Monday: From Mother’s Day to Everyday
What’s the buzz in mobile this week? Jumpstart your week here: In more than 40 countries around the world, families will be celebrating the people that deserve recognition but rarely get enough of it — mothers. While family members are searching for the perfect gift, brands and retailers can capitalize on the opportunity to boost…
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Mobile Monday: 3 Reasons Why All Games Matter in Mobile Advertising
What’s the buzz in mobile this week? Jumpstart your week here: Which type of game is best to advertise in? Business of Apps recently showed that simulation games are the most effective, while hypercasual and puzzle games drive the most installs. But that doesn’t mean other types of games won’t also drive value. While the…
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Mobile Monday: Getting the “Max” Out of Streaming Video Apps
What’s the buzz in mobile this week? Jumpstart your week here: The long discussed marriage of HBO Max and Discovery+ is finally here! And while many add a name when they get married, Warner Bros. Discovery ultimately decided to lop off the letters “HBO” and rename the service simply “Max”. We discussed the upcoming marriage…
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Mobile Monday: It’s Time to Advertise in Games
What’s the buzz in mobile this week? Jumpstart your week here: Mobile games are our most popular form of kill-time entertainment. With billions (yes, with a b) of people playing, it should be a no-brainer for brands to advertise in them. But for some reason, gaming revenue is growing at a slower pace than CTV…
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Mobile Monday: Why Mobile Games and Discovery Are a Perfect Match
What’s the buzz in mobile this week? Jumpstart your week here: Are you tired of seeing the same old ads pop up on your phone? Chances are that you and most people have gotten really good at ignoring run-of-the-mill ads. While ads are still a good way of spreading the word about apps, it doesn’t…
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Mobile Monday: What We Learned From the Apps You Love
What’s the buzz in mobile this week? Jumpstart your week here: When does an app go from just being a fun time-killer on your phone to a must-have in your life? It’s not enough to rely on the number of downloads or the app’s brand awareness to tell us the whole story. It’s important to…
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Mobile Monday: What’s the DT HUB-bub?
What’s the buzz in mobile this week? Jumpstart your week here: Last week we introduced you to DT Hub which brings a new app discovery experience to smartphones. DT Hub provides new growth opportunities for mobile carriers and app developers. For mobile carriers, they can now be a bigger part of the mobile app ecosystem,…
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Mobile Behaviors During Ramadan
Ramadan starts on March 22nd, and during this month, many places will see working hours cut in half and schools out of session. With all the free time, when they aren’t fasting, praying, or reflecting, observers are looking for entertainment, and many of them turn to their smartphones. As one of the most popular and…