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Q&A with Mintegral: How Western Publishers Can Maximize In-App Revenue in APAC
Here’s an interesting paradox: 98% of Google Play revenue comes from free apps. In fact, in-app monetization is one of the most important factors app publishers must consider, with mobile games, in particular, seeing a massive upside. Taking regionality into consideration can allow publishers to maximize in-app revenue, as each region has different nuances. Total…
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Q&A with Pangle: eCommerce Demand Brings Extra Holiday Cheer and Revenue
For consumers, the holidays brings festive celebrations, time spent with family and friends, and lots of shopping. But for app publishers, it’s a critical time of the year that requires preparation and strategy. What should publishers do to get ready for eCommerce demand? We’ve gathered some tips and insights on how to bring extra holiday…
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Effectively Scaling Apps – The Myth of the Whale Busted
Is it better to have 50 customers who each spend $2 with your business, or 2 customers who each spend $50? From the POV of a mobile publisher, it can be easy to believe that it’s the latter, but that can be a dangerous fallacy. Mobile whales are also a dangerous concept to buy into…
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Mobile Monday: Is Netflix Still on Top, Gen Z Wants Brands in the Metaverse, and More Content Regulation from the EU
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are Netflix’s latest subscriber loss, how Gen Z really feels about the metaverse, and the latest content regulation policies from the…
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3 Things About the Power of the Preload in Brazil
Brazil has a teeming market for mobile apps – filled with young, mobile savvy consumers. These consumers, however, operate on mobile a bit differently – which means UA campaign success will also look a bit different. Because of their growing appreciation for the ease and frictionless capability of mobile, they also have a large appreciation…
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Score Big With Your Super Bowl App-Ortunity
You’ve done everything you can to get into this position. You’re poised to accomplish all the yearly goals you’ve strived so hard to attain. Can you make that one last drive to put yourself over the top? No, we’re not talking to Patrick Mahomes. We’re talking to you – the UA QB – who also…
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Mobile Monday: Bigger Ad Budgets, Gaming Apps Account for 13% of App Time, and Consolidation — Who’s Next?
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores the return of ad budgets and new campaign strategies, AdColony discusses mobile games’ continued growth in the new year, and Fyber explains Microsoft’s newest…
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Mobile Monday: Retail App Report, Super Apps, and ATT’s Effect on Opt-in Rates
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores a new retail app report that breaks down consumer awareness and install rate, AdColony discusses the rise of super apps and shopping in-app, and…
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Mobile Monday: New Paths to Attribution, Netflix Enters Into Gaming, and The Metaverse
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains Google and Facebook’s different approaches to attribution, AdColony explores Netflix’s entrance into the gaming space, and Fyber gives a rundown on the metaverse and…
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Your Ultimate Checklist For Ultimate User Growth This Holiday Season
Hey UA managers, have you checked your plan twice?The holidays are key, might you need some advice?Is your mobile growth plan fearless and bold Are you set for whatever the season may hold? Challenges abound that make this season tricky.Supply chains, the pandemic, privacy, so icky.But now there’s Help to assist with your plightAnd no,…