Tag: Mobile Monetization

  • Mobile Monday: Apple’s Effect on Snap Revenue, Android 12’s Privacy Features, App Reviews’ Impact on Retention

    Mobile Monday: Apple’s Effect on Snap Revenue, Android 12’s Privacy Features, App Reviews’ Impact on Retention

    Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on SKAN’s effect on Snap’s revenue, AdColony recaps Android 12’s privacy features, and Fyber shares research on how important app reviews are for retention. Snap out of it! Despite…

  • Mobile Monday: AppLovin’s Acquisition of MoPub, Record-breaking Estimates for Mobile Holiday Shopping, Winning Apps During Facebook’s Outage

    Mobile Monday: AppLovin’s Acquisition of MoPub, Record-breaking Estimates for Mobile Holiday Shopping, Winning Apps During Facebook’s Outage

    Mobile Monday is the weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. Digital Turbine, AdColony, and Fyber have partnered up to cover news and insights in apps and games. This week we touch AppLovin’s acquisition of MoPub, predictions for the holiday shopping season, and which apps prospered during…

  • Tear Down These Walled Gardens

    Tear Down These Walled Gardens

    When it comes to Digital Marketing, the same attributes that make those “Walled Gardens” attractive can also be the ones that come back to bite you. But what if I told you there was a way to get the benefits of a Walled Garden without having those problematic “Walls”? At Digital Turbine, we can offer…

  • Mobile Monday: Mobile Budgets Shift to Android, Effectiveness of In-game Ads, Monetization Models in Puzzle Games

    Mobile Monday: Mobile Budgets Shift to Android, Effectiveness of In-game Ads, Monetization Models in Puzzle Games

    Digital Turbine, AdColony and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on mobile budgets continuing to shift to Android, AdColony recaps a study into the effectiveness of in-game advertising, and Fyber spotlights puzzle games and how publishers monetize them. Check…

  • A New Kind of DSP: Can Your DSP Do That? Part 1 of 3

    A New Kind of DSP: Can Your DSP Do That? Part 1 of 3

    What makes the DSP you use different? Today, the key differentiators aren’t transparent. Basically they are hidden behind a black box – sketchy algorithms and sketchier pricing. With all DSPs buying from the same sources, what you get likely isn’t all the different. Many advertisers consider their DSP a means to an end – not…

  • Mobile’s Evolving Gaming Experience

    Mobile’s Evolving Gaming Experience

    The overall gaming industry had already been growing steadily over the past several years, but 2020 brought on a massive push in the market. Gamers found themselves with more time on their hands and consequently spent more time (and money) on games on various platforms. Games continue to evolve, but where are the audiences now…

  • 3 Strategies to Move Mobile Users from Web to App

    3 Strategies to Move Mobile Users from Web to App

    Key Takeaways: Mobile apps deliver 2x the new user retention power and 3x the conversions compared to mobile websites. When using traditional UA channels, capturing a web user can cost 82% less than driving an app install. Create a seamless omnichannel experience, promote your app on your mobile website, and incentivize app downloads to improve…

  • Too Cool for School – Education Apps

    For those of you who thought that smartphone apps were all about fun and games, you might be surprised to learn that the most populated area of the Google Play Store eco-system is the education category. With more than 220,000 apps dedicated to learning, the smartphone is rapidly taking the place of the classroom as…

  • Global Consumer Spending on Apps Tops $101 Billion in 2018

    Despite concerns over a slump in smartphone sales, mobile analytics company, App Annie, have revealed in their annual State of Mobile 2019 report, that app downloads increased in 2018 by 35 percent on the previous year to 194 billion. In even more positive news, consumer spending on apps increased by a staggering 75 percent to…

  • Can You Bank on the Google Play Store’s Security?

    Mobile banking is something that millions of people around the world rely on every day to conduct their everyday banking needs. From balance requests to transfers and even loan applications, mobile apps provide a secure and convenient way of managing your finances. Security is obviously the number one concern when building a banking app, and…