Tag: Mobile Monetization

  • Will EU Ruling Against Google Level The Playing Field for App Developers?

    The EU claims that Google is using its dominant market position (Android powers 80 percent of the world’s smartphones) to force smartphone manufacturers (OEMs) to prominently position Google-owned apps on device home screens. The problem stems from Google’s licensing agreement for the Google Play Store – which grants OEMs free access to the world’s largest…

  • Catering for App Users: Best Practices in the Food and Beverage Industries

    But Starbucks isn’t just giving rival coffee shops a run for their money with its mobile marketing strategy. Its app is proving such a hit as a payment mechanism for all those Frappuccinos and blueberry muffins, that it’s putting better known mobile payment providers, including Apple, Google and Samsung Pay, in the shade. According to…

  • Q1 2018 – Global App Store Data Review

    Global app store results for Q1 2018 are in, and the mobile app ecosystem continues to meet and exceed expectations. And by exceed, I mean shatter. According to a recent report by the experts at App Annie, Q1 2018 produced record-breaking numbers for both total app downloads, and worldwide consumer app spend. In posting another…

  • Monetizing the Mobile Eco-System: Driving Revenues over the Lifetime of a Device

    Monetizing the Mobile Eco-System: Driving Revenues over the Lifetime of a Device

    When you buy a car from an approved dealership your relationship with the manufacturer doesn’t end the moment you drive off the forecourt. Warranties, finance packages and service plans keep the customer returning to the dealership and ensure that only genuine, manufacturer approved parts (often sold at premium prices) are fitted during any maintenance work…

  • Invisible Innovation (Magic) to Fuel Smartphone’s Golden Age

    When the British science fiction writer and futurist, Arthur C. Clarke stated: “Any sufficiently advanced technology is indistinguishable from magic”, is it possible he was thinking about the smartphone? While this statement (often referred to as Clarke’s third law) was made in the book Profiles of the Future: An Inquiry into the Limits of the…

  • 2018 – The Year Voice Changed Everything

    Long before the advent of the smartphone, technology pundits were predicting the rise of mobile commerce. Armed only with Nokia feature phones (bricks) and early Blackberry devices with incredibly limited web browsing capabilities, the year-in-preview columns of technology blogs and magazines (remember them) at the turn of the millennium rolled out the same old misguided…

  • What Turns a Good Idea into an Awesome App?

    If you want your app to stand out above the noise of the competition, you had better make sure your app (and everything you do to promote it) is nothing short of awesome. So you’ve had a good idea for your next app, but how do you turn that good idea into an awesome app…

  • Battle of the Sexes: App Use Differences Between Men and Women

    Testosterone Rex is dead. So claims Cordelia Fine, author of Testosterone Rex, the book that shares the nickname for the belief that men and women are fundamentally different. Couched in terms of evolutionary science, this view has prevailed for decades. However, modern science has proven that we are not as different as believed. That may…

  • BRICS: A Smart Future Built on Affordable Devices

    While the $999 iPhone X (or $1,149 if you want the 256GB model) has made headlines around the world, mainly due to its cost and a high profile failure at its launch event, the future of mobile devices in the global marketplace almost certainly belongs to more affordable devices. Global Markets Need Cheaper Options While…

  • Hit All The Best Advertising Channels Through Mobile Ads

    Best advertising channels for apps Incentivized Cost Per Install (CPI) is a cost-effective way to market your app by generating short bursts of high traffic to your app. You incentivize your app installs by rewarding the people who download and install your app. As soon as they open your app, they are able to get…