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Case Study: Successful App Genres in India
Smartphone owners in India downloaded 6.2 billion Android apps in 2016, nearly double the 3.6 billion in 2015. A major driver of demand is the availability of smartphones and feature phones for under US $100. Affordable pricing has opened the market to mobile users in India who couldn’t afford to spend several hundred dollars on…
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A Regional Perspective on the Global Mobile Market
As one of the most dynamic, multi-faceted, and rapidly evolving consumer markets, the global mobile ecosystem is entering an exciting moment of sustained growth. Data mining, 5G capabilities, and emerging consumer markets for smart devices are combining forces in 2017 to create new opportunities for consumers and businesses alike. A recently released global report by…
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Opportunity in the Brazilian Mobile Market
The US mobile market is booming… that much we know. With US digital marketing ad spend expected to near $120 billion by 2021, and with mobile now accounting for the majority of digital ad spending in the US, things are looking bright for the future of the domestic mobile market. And yet, it is important…
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How Pre-Loading Apps Can Help Developers Circumnavigate Fraud
When a business opportunity evolves at the speed of the mobile app market, you can bet it’s going to attract the attention of a number of undesirable characters who wish to game the system. Fraud has always been a problem in online marketing circles (particularly when it comes to incentivized schemes such as affiliate programs…
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Successful App Categories in Latin America
As mobile networks improve speed and quality, Latin Americans are spending more time on their mobile devices. Brazil and Mexico dominate the market, with a combined 55% total number of mobile sessions for the year ending June 2016, according to this Flurry Report. Argentina trailed at 8%, and Colombia at 6% of total sessions for the same…
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The Personalization Potential of Mobile Marketing
“If your plans don’t include mobile, your plans are not finished.” -Wendy Clark, DBB North America, President & CEO, Ad Age 2017 Executive of the Year Given the sheer volume of hi-tech solutions and digital channels now readily available, both marketers and consumers can very easily succumb to the digital age version of the paradox…
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Ad Placement: The Key to User Engagement & Conversion
Retail apps create great opportunities for ad placement with creative content that is timely and relevant for the consumer. For example, if a shopper is at a grocery and is looking to see if chicken breasts are on sale, she selects the item that’s on sale. After she adds it to her list, a recipe…
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Native Advertising in Emerging Markets: APAC
Native advertising is unobtrusive to most users and in some cases, may even be welcomed by them. To get your ads placed inside a platform or app, you must negotiate a contract with the platform or app developer, including how long the ad content will run, how it will be placed, and how the developer…
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Consumer Mobile Retail Trends 2017
E-commerce, look out! Over the last two years, there has been a major shift in retail spending to mobile platforms. In 2016, Black Friday online sales topped $3 billion, with over $1 billion in sales driven by mobile sources. Consumers are getting comfortable using their smartphones to search, shop, and purchase everything from digital media,…
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3 Questions to Ask to Determine if Your Company Needs a Mobile App
There is a lot of buzz about mobile apps for business. They provide direct access to customers, improve customer engagement, and build brand loyalty. Those are all good things, right? Not so fast. For some businesses, a mobile app is a great way to boost business. For others, not so much. If you are thinking…