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Deep Dive: App Store Optimization
In app stores, 63 percent of all apps are discovered by search. Unfortunately, about 73% of all apps in app stores are so-called zombie apps; these apps are never seen by app store visitors. On Google play alone, this means that about 1.1 million apps never make it in front of a single set of…
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INFOGRAPHIC: Eight Strategies for App Creation and Marketing
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Going Deep: 7 Advantages of Native App Advertising
A quick example will demonstrate how this works: A bank has a mobile app. When a customer logs in and taps the button to check his or her account balance, branded content is served that informs the customer that their bank offers multiple checking account options with a call-to-action to learn more and a button…
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5 Steps to Choosing the Best Way to Monetize Your App
App monetization may seem overwhelming at first, but it isn’t! To help ensure that you choose the best strategy, this guide provides easy to follow steps that will help you define a path that is perfect for your app. Step #1: Decide how your app will be published. This is critically important since this decision…
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Why Top Brands Are Moving To An App First Strategy
Leading brands are finding that existing digital marketing approaches are no longer adequate. Responding to a question about the biggest challenges marketers face, Matthew Taylor, Global Marketing Communications Leader for GE Transportation, says, “Personalizing for the individual customer and not blanketing the entire market segment. The marketing funnel has changed and we can no longer…
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App Monetization In The Digital Age
With total global app revenues projected to reach over $76 billion by the end of 2017, it is important to ask ourselves one essential question: Why did we build our apps? While it is undoubtedly true that all app developers want to increase consumer loyalty, develop product awareness, and provide users with a tangible benefit…
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2016 Mobile Purchasing Trends and Black Friday Expectations
One way to prepare is to get to know the current mobile purchasing trends and get an idea of what to expect from current customer behavior this coming Black Friday. Mobile Purchasing Trends In 2015, 57.2 percent of all Black Friday traffic online came from mobile – a 174% increase in mobile usage compared to…
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AMP Implications for Content Development and Ad Serving
With the success of Google’s AMP on web page speed and data requirements, Facebook is taking the lead in pre-fetching for ad content. This initiative may dramatically cut down on load time, but it comes with a few qualifiers for optimal performance and delivery. Understand how AMP is changing the way content and ads are…
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Metrics That are Important to Mobile Game Apps & How They Vary by Category
Below is a summary table of the top performing mobile game app categories by metric. Game categories with the highest share of mobile game revenue are not the most downloaded. Downloads It is common for businesses to focus on number of downloads to determine the success of an app. Which makes sense, because the rest of the…
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5 Best Practices in 2016 for App Store Optimization
There are currently over 2 million mobile apps featured in the big app stores like Google Play and the AppStore, and getting them to the top of the search results is an ever-morphing science. Presented in this article are tips and effective methods to get your mobile app seen by more who want–and need–to see it:…