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UA Marketers Adapt to Apple’s Privacy Changes – Survey Results
Up until two years ago, the mobile app industry seemed to have a good grasp on how to grow mobile games. That is until Apple’s update around the IDFA and the introduction of SKAdNetwork presented major challenges for developers and marketers and started a new era in the mobile marketing world. User acquisition is always…
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The BRAG Blog: How Netflix Can Win The Streaming Wars Despite Low Install Intent
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its growth potential to find brands that had app growth that transcended its market presence. Our new BRAG Index Brand Insight…
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The BRAG Blog: Hop on the Brand-wagon!
Looking for hot off the presses brand insight? Check out our new BRAG Index Brand Insight Infographics released June 23, 2022. What do they include? Well read on! Our BRAG Report, launched with Apptopia in May 2022, provided breakthrough insight on how apps performed relative to their brand strength (hence the report name – Brand…
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The BRAG Blog: How Shopping Apps Keep Up With Amazon
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…
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The BRAG Blog: How CashApp Ruled Finance
The BRAG Blog: How CashApp Ruled Finance The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that…
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Which Apps Got UA BRAG-ging Rights. . . and How Did They Get Them?
In sports, bragging rights usually go to the winner on the field. The LA Rams, for example, have bragging rights for winning the Super Bowl in February. But while they can certainly brag to the other teams in the NFL, does that mean they had a stronger season than, say, your state high school football…
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Mobile Monday: A Mobile-First World, Newzoo’s Trends to Watch
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, AdColony covers how much time is spent on apps and Fyber gives you the latest trends in games to watch. Learn all about it in this week’s…
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Mobile Monday: The Future of Addressability, Rewarded Audio in Mobile Games, iOS 14.5’s Effect on Major App Platforms
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains where mobile addressability is headed, AdColony touches on rewarded audio ads as a monetization solution, and Fyber covers iOS 14.5’s impact on the mobile…
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Tear Down These Walled Gardens
When it comes to Digital Marketing, the same attributes that make those “Walled Gardens” attractive can also be the ones that come back to bite you. But what if I told you there was a way to get the benefits of a Walled Garden without having those problematic “Walls”? At Digital Turbine, we can offer…
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Mobile Monday: Importance of Ads Matching Content, Apple v. Epic Ruling, Esports in APAC
Mobile Monday is the weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. Digital Turbine, AdColony, and Fyber have partnered up to cover news and insights in apps and games. This week we touch on the importance of ads matching content, the ruling in the Epic versus Apple lawsuit,…