-
How to Get BRAG-ing Rights
Our BRAG Index 3 puts a lens on the relationship between brand building and user growth. BRAG stands for “Brand Relative App Growth”, and like the name implies, compares “brand power” with app performance. Brand power is measured by the amount of people that say they are aware of an app and would consider installing…
-
Top 4 Reasons Why Games and Discovery Go Together (and an Easter Egg Reason too!)
With so many apps available to smartphone users, it can be challenging to stand out. Most developers rely heavily on advertising in their user acquisition strategy. But with consumers being inundated with mobile ads, UA managers need to find other ways to find new players. One method apps can use to gain consumer attention is…
-
BRAG Love Letters: Social Media
What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out! Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. If you haven’t yet seen our BRAG…
-
BRAG Love Letters: Travel
What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out! Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. If you haven’t yet seen our BRAG…
-
BRAG Love Letters: Shopping
What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out! Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. If you haven’t yet seen our BRAG…
-
BRAG Love Letters: Streaming Music
What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out! Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. Valentine’s Day is behind us, but the…
-
BRAG Love Letters: Streaming Video
What’s love got to do with it? When it comes to leading apps, plenty! Our newest BRAG Brand Insights infographics celebrate the Brands mobile consumers love. Check them out! Our BRAG Love Letters blogs will focus on our emotional call-outs to some brands where love absolutely wasn’t blind. Our latest BRAG Brand Insights were released…
-
4 Reasons Discovery UA Can Alter the Streaming Wars for Amazon and Others
Amazon Music and Spotify run my mornings as I hustle to get ready for the day. Netflix and HBO Max run my evenings when we settle down to watch some good wholesome content about aliens and serial killers. Streaming music and video have become a natural part of everyone’s daily routine, even if everyone’s calendar…
-
UA Marketers Adapt to Apple’s Privacy Changes – Survey Results
Up until two years ago, the mobile app industry seemed to have a good grasp on how to grow mobile games. That is until Apple’s update around the IDFA and the introduction of SKAdNetwork presented major challenges for developers and marketers and started a new era in the mobile marketing world. User acquisition is always…
-
The BRAG Blog: How Netflix Can Win The Streaming Wars Despite Low Install Intent
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its growth potential to find brands that had app growth that transcended its market presence. Our new BRAG Index Brand Insight…