Tag: Mobile User Acquisition

  • 4 Reasons Discovery UA Can Alter the Streaming Wars for Amazon and Others

    4 Reasons Discovery UA Can Alter the Streaming Wars for Amazon and Others

    Amazon Music and Spotify run my mornings as I hustle to get ready for the day. Netflix and HBO Max run my evenings when we settle down to watch some good wholesome content about aliens and serial killers. Streaming music and video have become a natural part of everyone’s daily routine, even if everyone’s calendar…

  • UA Marketers Adapt to Apple’s Privacy Changes – Survey Results

    UA Marketers Adapt to Apple’s Privacy Changes – Survey Results

    Up until two years ago, the mobile app industry seemed to have a good grasp on how to grow mobile games. That is until Apple’s update around the IDFA and the introduction of SKAdNetwork presented major challenges for developers and marketers and started a new era in the mobile marketing world. User acquisition is always…

  • The BRAG Blog: How Netflix Can Win The Streaming Wars Despite Low Install Intent

    The BRAG Blog: How Netflix Can Win The Streaming Wars Despite Low Install Intent

    The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its growth potential to find brands that had app growth that transcended its market presence.  Our new BRAG Index Brand Insight…

  • The BRAG Blog: Hop on the Brand-wagon!

    The BRAG Blog: Hop on the Brand-wagon!

    Looking for hot off the presses brand insight? Check out our new BRAG Index Brand Insight Infographics released June 23, 2022. What do they include? Well read on!   Our BRAG Report, launched with Apptopia in May 2022, provided breakthrough insight on how apps performed relative to their brand strength (hence the report name – Brand…

  • A New Kind of DSP: A Better Ad Experience For Consumers… and Everyone

    A New Kind of DSP: A Better Ad Experience For Consumers… and Everyone

    Imagine that you’re killing it during a session with your favorite mobile game. You crush level 14 and eagerly await taking on your next challenge. While you wait, a brief ad appears that looks interesting. But you’ve got your game face on and you don’t want to lose focus by leaving the game, going to…

  • The BRAG Blog: Music Apps That Can Blow Their Own Horn

    The BRAG Blog: Music Apps That Can Blow Their Own Horn

    The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

  • The BRAG Blog: Start Spreading the News (Apps)

    The BRAG Blog: Start Spreading the News (Apps)

    The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

  • The BRAG Blog: Product Innovation & Fitness App Growth

    The BRAG Blog: Product Innovation & Fitness App Growth

    The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

  • The BRAG Blog: A Streaming War Full of Surprises

    The BRAG Blog: A Streaming War Full of Surprises

    The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

  • The BRAG Blog: How Shopping Apps Keep Up With Amazon

    The BRAG Blog: How Shopping Apps Keep Up With Amazon

    The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…