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App Monetization In The Digital Age
With total global app revenues projected to reach over $76 billion by the end of 2017, it is important to ask ourselves one essential question: Why did we build our apps? While it is undoubtedly true that all app developers want to increase consumer loyalty, develop product awareness, and provide users with a tangible benefit…
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A Case Study In User Acquisition: Walmart App vs. Amazon App
“If your plans don’t include mobile, your plans are not finished…” – Wendy Clark, President and CEO of DDB Worldwide Mobile commerce shattered revenue records in 2016, and by all appearance it will only continue its prolific growth in the coming years. With $123 billion in mobile commerce sales recorded last year, m-commerce experienced a…
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Mobile Marketing Trends 2017
With all the hoopla of the 2016 Holiday season behind us, digital age marketers are in full gear planning strategies and budgets for the New Year. In a globalized world that never slows down, it is never too early to start thinking about how marketing trends are going to evolve in 2017. It is no…
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Metrics That are Important to Mobile Game Apps & How They Vary by Category
Below is a summary table of the top performing mobile game app categories by metric. Game categories with the highest share of mobile game revenue are not the most downloaded. Downloads It is common for businesses to focus on number of downloads to determine the success of an app. Which makes sense, because the rest of the…
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5 Best Practices in 2016 for App Store Optimization
There are currently over 2 million mobile apps featured in the big app stores like Google Play and the AppStore, and getting them to the top of the search results is an ever-morphing science. Presented in this article are tips and effective methods to get your mobile app seen by more who want–and need–to see it:…
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Top Performing Categories for Mobile App Preloads
The top categories based on on the highest click rate percentage are: Utilities, Entertainment, Gaming, Shopping, Social/Messaging and Travel. With users constantly struggling to free up space on their phones, improve battery life and keep their phone secure, it’s easy to understand that the Utility category, with apps like Clean Master, is the top performing…
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Paid Media Affects Organic Lifts in App Downloads
Paid media, specifically mobile app install ads, have helped developers and advertisers alike increase their brand awareness by driving organic downloads. I’d like to highlight two pieces of evidence that support that claim. On average, every paid install an app receives can expect to see an additional 1.5 organic installs: According to Tune, only a few…
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In-App Mobile Ads Offer Big Payoff
Consider this stat: mobile device users spend around 90% of their device time using mobile apps – compared to only 10% of their time using the mobile web. This massive time discrepancy is creating great opportunities for innovative in-app ads. Two new blog posts break down further reasons to advertise within mobile apps. The first post from Information Age compares…
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Q&A Webinar Follow Up: How Mobile Carriers are Changing the Game
During the webinar, we allowed for a time to ask questions; however, we were unable to address them all during the allotted time. We sat back down with Matt and have addressed the questions we received in the time following the webinar. What is the best way you would recommend testing dynamic preloads to make…
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[WEBINAR VIDEO] Mobile User Acquisition: How Carriers are Changing the Game
By being involved in the app discovery process, major mobile advertising networks worldwide have discovered they can help drive additional revenue, while supporting the end-user experience. This enables app developers and brands to have their app installed on users’ phones as soon as they unbox their device, without disrupting or affecting the user experience! In…