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Q&A Webinar Follow Up: How Mobile Carriers are Changing the Game
During the webinar, we allowed for a time to ask questions; however, we were unable to address them all during the allotted time. We sat back down with Matt and have addressed the questions we received in the time following the webinar. What is the best way you would recommend testing dynamic preloads to make…
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[WEBINAR VIDEO] Mobile User Acquisition: How Carriers are Changing the Game
By being involved in the app discovery process, major mobile advertising networks worldwide have discovered they can help drive additional revenue, while supporting the end-user experience. This enables app developers and brands to have their app installed on users’ phones as soon as they unbox their device, without disrupting or affecting the user experience! In…
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Retailers Are Offering New Mobile App Experiences For The Holidays
As we enter the 2015 holiday shopping season, mobile device users are expected to use their devices for shopping more than ever. With the retail stores that traditionally dominate holiday shopping facing increased competition, many have created innovative mobile app experiences to try to capture in-store shoppers. Some of these mobile experiences are designed to enhance in-store shopping, and…
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Black Friday Isn’t Going Anywhere
Looking through our year over year statistics, we’ve seen numbers that you will want to take note of for your mobile advertising strategy. Gaming App Installs Increase 100% for Holiday Season: Mobile ad spending and engagement significantly increases during holiday season, and Black Friday is one of the main proponents of that move. Additionally, from April-August 2014, we saw…
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User Acquisition: Think Outside The Box
Mobile user acquisition is dependent on many factors, but it’s important to understand three facets that are essential to thinking outside the box. Quality over Quantity: This has become one of the most common misconceptions in mobile advertising today. Advertisers and developers strive to get millions of installs for their apps, but at what cost? However,…
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App Discovery & Engagement Provide Challenges, Opportunities
A recent Google customer survey provides valuable insights into app discovery and usage. Here are some of the findings: App discovery happens in many places While it’s commonly thought that app stores are the primary place for app discovery, only 40% of apps are discovered in app stores. This compares to 52% of apps being discovered from…
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Acquiring Users and Growing Your Business
Competitive analysis engine, AppScotch, says that the average cost to acquire a user is currently $2.91, but that the number varies across categories. Apps in the business category average slightly over one dollar, poker apps average five dollars and strategy games are above four dollars. Some games, such as MMORPG games, go as high as $12…