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Mobile Takes Over Back to School Shopping
77% of Americans own cell phones according to this Pew center report. Their size makes them convenient to carry along at all times, making them available whenever needed. It was inevitable that shoppers would begin turning to their smartphones to find products and learn more about them. In a recent survey, the National Retail Federation…
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Native Advertising – A Brief History & How it Found a New Home on Mobile
We don’t like paying for content, so we tolerate advertising, and because of this difficult relationship between advertisers and consumers, adverts have to be really good (in terms of both content and targeting) if they are to drive significant engagement. For brands, advertising is expensive, difficult to make and strategically position, and it can be…
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Case Study: Successful App Genres in India
Smartphone owners in India downloaded 6.2 billion Android apps in 2016, nearly double the 3.6 billion in 2015. A major driver of demand is the availability of smartphones and feature phones for under US $100. Affordable pricing has opened the market to mobile users in India who couldn’t afford to spend several hundred dollars on…
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A Regional Perspective on the Global Mobile Market
As one of the most dynamic, multi-faceted, and rapidly evolving consumer markets, the global mobile ecosystem is entering an exciting moment of sustained growth. Data mining, 5G capabilities, and emerging consumer markets for smart devices are combining forces in 2017 to create new opportunities for consumers and businesses alike. A recently released global report by…
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The Personalization Potential of Mobile Marketing
“If your plans don’t include mobile, your plans are not finished.” -Wendy Clark, DBB North America, President & CEO, Ad Age 2017 Executive of the Year Given the sheer volume of hi-tech solutions and digital channels now readily available, both marketers and consumers can very easily succumb to the digital age version of the paradox…
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Mobile Apps: When Eyeballs Meet Engagement – Sanity Overcomes Vanity
In an overcrowded market, failure isn’t only reserved for badly designed products. Amazing apps are overlooked everyday just because developers struggle to capture the public’s attention. This is why it’s so important to make sure your app gets in the hands of your potential users as quickly and as easily as possible. Remember: Although app…
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Jam City: A Case Study in Effective Mobile User Acquisition
Jam City (formerly SGN Games) is a Los Angeles-based mobile studio behind six of the Top 100 highest grossing games across Google Play and the Apple App Store. Their games have been downloaded more than 800 million times and are regularly played each month by nearly 50 million people; half of whom live outside the United…
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3 Questions to Ask to Determine if Your Company Needs a Mobile App
There is a lot of buzz about mobile apps for business. They provide direct access to customers, improve customer engagement, and build brand loyalty. Those are all good things, right? Not so fast. For some businesses, a mobile app is a great way to boost business. For others, not so much. If you are thinking…
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Deep Dive: App Store Optimization
In app stores, 63 percent of all apps are discovered by search. Unfortunately, about 73% of all apps in app stores are so-called zombie apps; these apps are never seen by app store visitors. On Google play alone, this means that about 1.1 million apps never make it in front of a single set of…
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INFOGRAPHIC: Eight Strategies for App Creation and Marketing