Marriott International has built a reputation on innovating within the advertising space by expanding its guests’ world and opening doors to new opportunities. To raise awareness and drive covers for its restaurant and bars, More Cravings by Marriott Bonvoy, the dedicated R+B brand in EMEA, turned to Digital Turbine for a tasteful and successful campaign….
According to an Adroll study, in 2015, 32 percent of marketers were using it to place more than half of their ad budgets. In this post, we’ll help you define the concept and progression of programmatic advertising. As MediaTwoPointOh explains, real-time bidding is automated technology that intelligently bids on ad inventory across the web. This process enables…