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How Do You Compete Against an Omnipresent Brand like Amazon?
If the digital economy has taught us one thing, it should be that complacency is a very dangerous game. How many once-famous businesses, and even entire industries, have fallen by the wayside because they focused too much on their glorious past than on the here and now and the very near future? In recent years,…
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INFOGRAPHIC: 6 Reasons To Preload Your App This Holiday Season
The holiday shopping season is in full swing and with only three short weeks left before Black Friday, now is the time to make sure your marketing plans are in place to really capitalize on the opportunity. Experts are predicting that over 50% of shoppers will be making their holiday purchases on smartphones this year…
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Superstar Apps: What Are Native App Preloads and Why Do They Matter?
In the world of entertainment, everyone loves a showstopper — but it’s often what goes on behind the scenes that makes a superstar appear so faultless in the eyes of their adoring public. It’s exactly the same in the equally glitzy world of smartphones. Sure, your latest model smartphone with its Dynamic AMOLED display, multiple…
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The Best of Google Play 2018 (The Tip of the Iceberg)
It’s that time of the year when many marketers look back on the previous 12-months and compile their end-of-year lists to entertain and inform their audiences. Our friends at Google Play clearly love a good list. They know how easy a list is to create and the acres of press coverage they can generate (see…
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5 Reasons to Preload Your App in 2018 Holiday Season [Infographic]
The holiday marketing season is a big deal for everyone in the smartphone ecosystem. Get your marketing right at this time of the year – and you’ll set yourself up for success into 2019 and beyond. But successful holiday marketing isn’t easy. The sheer number of people fighting for eyeballs and engagement in the Google…
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Netflix Look to Mobile for Long-Term Customer Acquisition Growth
Netflix knows a thing or two about customer acquisition. During their recent Q3 earnings call, the streaming media giant shocked industry analysts by completely crushing their predictions for new subscribers. The pundits predicted 5 million, Netflix hit 7 million, sending their share price soaring. Netflix now has 137 million members and hopes to add a…
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Will Epic Games Change The Way Smartphone Users Download Apps?
You might think that the release of the world’s most popular game (Fortnite) on the world’s most popular mobile platform (Android) would already be pretty big news. Epic Games, however, has grabbed even more headlines by announcing it will launch the game without the aid of the world’s largest app marketplace (Google’s Play Store). There…
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Preloaded Apps: Increasing Your Marketing Momentum
When any app marketer or developer spends money on a promotional campaign, they pretty much want instantaneous results. And regardless of the medium they promote their product or service on, that’s pretty much what they get. They also know that when they cease spending money, that campaign will almost certainly grind to a halt and…
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Digital Turbine Makes List of Top 25 Austin-Area Public Companies
Digital Turbine ranks #19 with 2017 revenue at $91.55 million. What we do and how we are growing Digital Turbine bypasses the traditional app ecosystem by empowering new revenue streams for mobile carriers, a frictionless app discovery experience for end users, and quality new user acquisition and brand impressions for advertisers. We are a…
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Adjust Blog: Are pre-installs the best path to acquire high-value, highly-engaged users?
Funda Yakin, Director Media & Marketing Development at InnoGames, Germany’s leading developer and provider of mobile and online games, is certainly convinced—and for a good reason. InnoGames’ early decision to pre-install its titles on mobile devices through direct deals with mobile operators and handset makers has allowed the company to report lower CPIs and increase LTV…