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3 Things About the Power of the Preload in Brazil
Brazil has a teeming market for mobile apps – filled with young, mobile savvy consumers. These consumers, however, operate on mobile a bit differently – which means UA campaign success will also look a bit different. Because of their growing appreciation for the ease and frictionless capability of mobile, they also have a large appreciation…
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Anatomy of App Discovery Part 4: Rethinking Your App Discovery Investment
Mobile advertising tends to happen during moments when consumers are engaged in other activities – at a pause in a game, reading content, browsing a feed. But consumers also are discovering new apps outside those moments – during phone set-up, changing screens, or organizing apps. Our 4 part series talks about these “outside the app”…
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The Power of The Preload
Every one of these apps made Comscore’s latest rankings of top 15 apps (across iOS and Android) in terms of monthly reach. The second thing? They all are preloaded on smartphones in the US. These two things go hand in hand. To be a top app, you need two things – to be on a…
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Anatomy of App Discovery Part 3: All App Categories “Days to 25” Metric, Ranked
Mobile advertising tends to happen during moments when consumers are engaged in other activities — at a pause in a game, reading content, browsing a feed. But consumers also are discovering new apps outside those moments — during phone set-up, changing screens, or organizing apps. Our 4 part series talks about these “outside the app”…
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Mobile Marketing 101: How to Smartly Use the App Industry’s Best Kept Secret to Your Advantage
While we may customize our phones and tablets with downloaded apps, those apps that come with the device tend to live longer. The longer we use a device, the greater an app’s discovery rate becomes. Preloaded apps become part of a carrier or model-specific ecosystem on our phones. It’s where we turn to for weather…
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Digital Turbine’s Secret Sauce: Reaching New Users at Scale
Scott Tomkins, Digital Turbine’s GM of US, recently sat down for an intimate chat (in front of an audience of 200 guests) at MAUVegas with Mike Brooks, SVP of Revenue for the weather forecasting app, WeatherBug, to discuss the opportunities available to app developers from pre-loading. Describing pre-loading as his “Secret sauce”, Brooks has an…