The school term is upon us again! Summer is quickly coming to an end, and fall is just around the corner, which means it is time to prepare school supplies for our children. It may look like too early to do a shopping list now, but brands and advertisers have already started promotions! To have…

After two years when school was online or hybrid for most students worldwide, schools and companies have begun to return to a more normal education paradigm, which means a return to more traditional back-to-school shopping. To better understand the upcoming school year, what school supplies will be purchased, and how consumers will do their back-to-school…