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Digital Turbine and Branch Team Up to Boost Install Conversions by 10X
We have teamed up with Branch to help you grow your users and create an improved mobile brand experience. The unique integration allows you to equip powerful Journeys banners with SingleTap™ app install functionality on Android devices for an improved user experience that boosts conversions. The Challenge: Convert mobile web users to loyal app users…
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Crisis Marketing: SingleTap™ Installs Drive Efficiencies
In times of crisis, efficiency is often key to delivering success. When your target audience is easily distracted by ongoing events, it’s vital that any call-to-action is precise, easily followed, and guides people along a direct route. It’s important to remember, in times of crisis an individual’s smartphone becomes dramatically more important to them than…
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Shortening the Customer Journey: Google Play vs SingleTap™ Installs
The app marketing experts at Digital Turbine often talk about the burden of discoverability. The burden of discoverability represents perhaps one of the biggest challenges facing app developers today. Unless you are fortunate enough to possess an app that has become a viral hit or a household name, your potential users may never be lucky…
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Top Game Developer Enjoys 7x Lift in Conversion Rates with SingleTap™ Installs
Ask anyone who has been in business for any length of time and they will tell you that it is always easier and therefore cheaper to drive new revenues from an existing customer or client than it is to win a new one. This rule is based on a number of factors, including reputation, trust…
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SingleTap™ Installs – Breaking Down the Barriers to App Engagement
As app marketing goes, the SingleTap™ Install app delivery solution from Digital Turbine has a pretty simple proposition. It enables smartphone users to instantly install an app to their Android device with a single tap. A SingleTap Install can be deployed from any mobile website, mobile ad campaign, SMS, email, or social media post, bypassing…