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A New Kind of DSP: Can Your DSP Do That? Part 1 of 3
What makes the DSP you use different? Today, the key differentiators aren’t transparent. Basically they are hidden behind a black box – sketchy algorithms and sketchier pricing. With all DSPs buying from the same sources, what you get likely isn’t all the different. Many advertisers consider their DSP a means to an end – not…
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Now is the Time to Leverage Web Traffic for App UA
Key Takeaways: The recent changes to iOS 14 means advertisers should act urgently to maintain user acquisition and stay ahead of competition A joint solution from Digital Turbine and Branch can improve your conversion rate by 10x or more Journeys + SingleTap is easy to implement and removes friction end to end on the UA…
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3 Reasons Why We’re Psyched About AppsFlyer’s Performance Index
Have you seen AppsFlyer’s performance index yet? It’s 12th edition analyzes 580 media sources, 16,000 apps, and 29 billion installs to determine the best media sources in mobile advertising. And while it’s chock full of quality insights, it was our ranking in their Growth Index really caught our eye. I’ll cut right to the chase…
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4 Ways to Improve App Promotion Campaigns
We are officially in a time where mobile apps are dominating the digital playing field. According to Statista, mobile app downloads are expected to reach 205 billion in 2019 and 258 billion in 2022 – a 45% percent increase over five years. As users quickly move from desktops to hand-held devices, brands need to shift…